Art
2,330 Hypes 1 Comments

Polaroid Drops Keith Haring-Inspired Instant Camera and i-Type Film

The camera features a two-lens autofocus and a refined flash.

Polaroid has tapped the Keith Haring Foundation for an exclusive collaboration featuring a Polaroid Now camera and i-Type instant film embellished with Haring‘s famed motifs.

Following a multitude of collaborations with the likes of Teva, Lacoste, and Disney+’s The Mandalorian, Polaroid says that its latest partnership is inspired by a “shared spirit of democratic creativity” and commemorates Haring’s long-lasting impact by making his work more accessible, according to a release.

“Ever since the heyday of New York in the ‘80s, Keith Haring and Polaroid have had a mutual admiration for each other’s work,” said Marta Martinez, CMO of Polaroid, in the statement. “Partnering with the Keith Haring Foundation feels so natural it’s almost like a homecoming for us. We are so proud to keep Keith’s legacy alive, which is why we approached this collection of Polaroid products as another love letter to his amazing work.”

The limited-edition Polaroid Now i-Type Instant Camera offers a modern rendition of the retro OneStep cameras the late artist used in the 1970s, enlisting a fine-tuned flash and a two-lens autofocus to maximize image sharpness. Haring’s signature black-and-white illustrations encapsulate the back of the camera, while a bright red background hosts simple co-branding elements on the front.

Additionally, the collaboration includes instant analog Color i-Type film, which feature Haring-embossed borders on the brand’s classic square frames. Each film pack is compatible with Polaroid Now, Lab and OneStep cameras and contains eight frames featuring 12 unique designs.

The collection is available to shop now on Polaroid’s webstore. The instant camera is priced at $119.99 USD, the film pack is marked at $17.99 USD and the Polaroid Now Keith Haring Edition Starter Set, which includes the camera and three film packs, is set at $169.99 USD.

In another art update, Sterling Ruby, Michèle Lamy and several other creatives are gearing up to present art objects in OFFSITE.STUDIO’s “SIZED” exhibition in Los Angeles.

Read Full Article

What to Read Next

This Juneteenth NFT Fundraiser and Gallery Will Spotlight Global Black Creatives
Art

This Juneteenth NFT Fundraiser and Gallery Will Spotlight Global Black Creatives

‘The Digital Diaspora’ will explore new terrain in the avant-garde NFT space.

Daniel Arsham Takes Us on a Joyride in "Turning Wrenches" Exhibition
Art

Daniel Arsham Takes Us on a Joyride in "Turning Wrenches" Exhibition

Highlighting cars from movies like ‘Bullitt,’ ‘Ferris Bueller’s Day Off’ and ‘Back to the Future.’

Damien Hirst Paints "Cherry Blossoms" in Fondation Cartier Show
Art

Damien Hirst Paints "Cherry Blossoms" in Fondation Cartier Show

An homage to the impressionist masters.

Fine Art America Is Making it Easier To Be an Art Collector
Art 

Fine Art America Is Making it Easier To Be an Art Collector

Presented by Fine Art America
Using print-on-demand technology to create the world’s largest art marketplace at affordable prices.

Sterling Ruby, Michèle Lamy and More Present Art Objects in "SIZED" Exhibition
Art

Sterling Ruby, Michèle Lamy and More Present Art Objects in "SIZED" Exhibition

Including furniture by Jordan Wolfson and Luka Sabbat.


Tom Sachs, Helmut Lang and More Artists Present "Wood Works" in Group Exhibition
Art

Tom Sachs, Helmut Lang and More Artists Present "Wood Works" in Group Exhibition

Highlighting various uses of the medium through conceptual and technical approaches.

Chiharu Shiota Entraps Miniature Structures in Woven Thread
Art

Chiharu Shiota Entraps Miniature Structures in Woven Thread

As part of a solo exhibition entitled “Living Inside.”

Art Basel 2021 To Move Forward in Switzerland This September
Art

Art Basel 2021 To Move Forward in Switzerland This September

Following strict COVID-19 restrictions enforced by the Swiss government.

Patrick Martinez Captures the Unity and Resilience of LA Through Neon Artworks
Art

Patrick Martinez Captures the Unity and Resilience of LA Through Neon Artworks

Presented by BMW
The rising artist discusses the inspiration behind his latest public work entitled “Los Angeles Resilience”, 2020.

Japanese Virtual Model Presents Striking Works in "immaten"
Art

Japanese Virtual Model Presents Striking Works in "immaten"

Questioning “what is real, and what is fake?”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.