Nike Announces New SNKRS Exclusive Access for Off-White™ x Nike Dunk Low "The 50"

After the upcoming Off-White™ x Nike Dunk Low “The 50” was officially revealed earlier this week, Nike has now explained how the wide ranging collaboration will release.

For this collection — as well as others coming up — the brand has announced an evolution of its SNKRS Exclusive Access model, adding that it “was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases.”

The new Exclusive Access system will see SNKRS users receive personalized invitations based on their activity within the Nike community. A member’s activity is based on both their engagement with SNKRS’ content series and specific releases, with Exclusive Access invitations becoming more personal after more engagement. These activities include participation in content series — such as Nike’s “Behind the Design” videos — as well as taking part in polls, entering launches and accessing SNKRS Live sessions. In other words, users who engage most with SNKRS will have the best chance of getting their hands on Nike’s most in-demand releases.

This model will launch with the Off-White™ x Nike Dunk Low “The 50” release, as Exclusive Access invitations will be available to selec SNKRS users on August 9, before continuing over subsequent days.

For more from Nike, take a look at a Waffle Trainer 2 colorway inspired by Phil Knight’s Shoe Dog.