Kewpie Releases Plant-Based Scrambled Eggs

Made from soy.

Food & Beverage
1,015 Hypes 1 Comments

Kewpie, best known for its beloved line of Japanese mayonnaise recently unveiled their next novel concoction. The new package contains a plant-based scrambled egg substitute that aims to increase the added value of menu items.

“HOBOTAMA” short for “hobo” and “tamago”, translates to “almost eggs” in Japanese, and is made from soybeans. With mild and mellow taste, vibrant color, and half-ripe fluffy texture, HOBOTAMA seeks to emulate the feeling of a chef’s touch. The product is intended to be used on sandwiches and a wide range of breakfast items.

The company has a mission to contribute to the world’s food and health with “deliciousness, kindness, and uniqueness.” With this product, it aims to help address “diversified diets, environmental concerns, and healthy nutrition for children in the form of delicious meals.”

HOBOTAMA is scheduled to release end of this month on 30 June 2021 in Japan with the price to be released in the coming weeks. Head over to Kewpie’s website for recipes and more.

For more food news out of Japan take a look at the Pikachu and McDonald’s Japan new “Sweets Trio Fruits-Chu” summer dessert menu.

Read Full Article

What to Read Next

You Can Now Enjoy Plant-Based Steak
Food & Beverage

You Can Now Enjoy Plant-Based Steak

A filet mignon to be precise.

Halal Guys Launches a Plant-Based Gyro Option
Food & Beverage

Halal Guys Launches a Plant-Based Gyro Option

Flexitarian diners rejoice.

Nathan's Famous Hot Dogs Goes Plant-Based
Food & Beverage

Nathan's Famous Hot Dogs Goes Plant-Based

Another American classic hops on the vegan train.


Nike Delivers New Plant-Based Air Max 95 Designs
Footwear

Nike Delivers New Plant-Based Air Max 95 Designs

Arriving in “Coconut Milk” and “Obsidian Wheat/Blue.”

Raise Your Own Godzilla In the Kaiju's Latest Mobile Game
Gaming

Raise Your Own Godzilla In the Kaiju's Latest Mobile Game

You can also race him against other monsters in the franchise.

Seth MacFarlane's 'Ted' to Receive NBC Peacock Live-Action TV Adaptation
Entertainment

Seth MacFarlane's 'Ted' to Receive NBC Peacock Live-Action TV Adaptation

The actor and producer is set to reprise his role as the titular teddy bear.

Take a Detailed Look at the Air Jordan 1 High OG "Patent Bred"
Footwear

Take a Detailed Look at the Air Jordan 1 High OG "Patent Bred"

Expected to release this fall.


Dumbgood Releases Pop Culture-Infused Summer Polo Collection
Fashion

Dumbgood Releases Pop Culture-Infused Summer Polo Collection

Featuring ‘Seinfeld,’ ‘Are You Afraid of the Dark?,’ ‘Cowboy Bebop,’ and more.

It's Estimated that Hedge Funds Lost Over $6 Billion USD From Shorting Meme Stocks
Tech

It's Estimated that Hedge Funds Lost Over $6 Billion USD From Shorting Meme Stocks

After surviving a beating earlier this year.

Nike's Air Max 97 Goes Retro for "First Use" Pack
Footwear

Nike's Air Max 97 Goes Retro for "First Use" Pack

Trademarked with the date “June 18, 1971.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.