Add Smokey Flavor With Kewpie's New Smoked Mayonnaise

The superior Japanese mayo gets even better.

By
Food & Beverage
4,610 Hypes 5 Comments

Beloved by chefs and home cooks, Kewpie mayonnaise is known for being smoother and having a richer flavor than standard mayo. The Japanese condiment is only made with egg yolks and rice or apple vinegar with no added salt or sugar, unlike its American counterparts.

Looking to make a good thing even better, Kewpie has developed a variation on its mayo that delivers distinct smokey flavor. Kewpie’s 燻製マヨネーズ (kunsei mayonezu), literally translated as “Smoked Mayonnaise,” features what it calls “smokeless smoke” flavors that serve to enhance sides dishes traditionally enjoyed alongside alcoholic beverages.

The secret to the new mayo variation is smoked vinegar. Striving to utilize only natural flavors and aromas, Kewpie developed a way to trap the scent of smoke into its special vinegar. Additionally, it is interesting to note that the Smoked Mayonnaise will be sold in 200 g plastic squeeze bottles that are crafted of a special type of plastic that prevents oxygen from getting in to ensure the smokey flavor stays in.

Priced at ¥220 JPY (approximately $2 USD), Kewpie Smoked Mayonnaise will be available in supermarkets, grocery stores and other retail locations in Japan February 10 with stateside imports expected to follow. Head over to Kewpie’s website to check out recipes centered around the Smoked Mayonnaise.

For more food and beverage news, KFC’s Creamy Croquette Sandwich oozes with each bite.

Read Full Article

What to Read Next

Kendrick Lamar and Dave Free's pgLang Unveils Collab With Calvin Klein
Music

Kendrick Lamar and Dave Free's pgLang Unveils Collab With Calvin Klein

Set to feature Baby Keem, Brent Faiyaz and more.

StreetX Backs Khalil Rountree's Return To the Octagon for UFC 257
Fashion

StreetX Backs Khalil Rountree's Return To the Octagon for UFC 257

The Perth streetwear name continues to show its love of combat sports.

James Harden Traded To the Brooklyn Nets in a Four-Team Blockbuster Deal
Sports

James Harden Traded To the Brooklyn Nets in a Four-Team Blockbuster Deal

“The Beard” and KD are reunited in Brooklyn.


Hindu Statesman Thanks Louis Vuitton for Apparently Recalling "Inappropriate" Cow Leather Yoga Mat
Fashion

Hindu Statesman Thanks Louis Vuitton for Apparently Recalling "Inappropriate" Cow Leather Yoga Mat

Rajan Zed is “still waiting for an apology,” however.

Nike Sportswear's Latest Shoe Box Bag Features A Collage of Air Motifs
Fashion

Nike Sportswear's Latest Shoe Box Bag Features A Collage of Air Motifs

From classics like Zoom Air and Tuned Air to more recent technologies like Vapormax.

Porsche Unveils Limited Edition "Boxster 25 Years" Anniversary Model
Automotive

Porsche Unveils Limited Edition "Boxster 25 Years" Anniversary Model

Made in celebration of the roadster family’s 25th birthday.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.