Virgil Abloh, who serves as the Creative Advisor for Sustainable Innovation Design at Evian, envisioned the modern and minimalistic design that builds on the “iconicity of Evian as an interior decoration to be showcased in the home.” Encouraging healthy and sustainable hydration at home, the fountain itself is made from 100 percent recycled plastic and is refilled with 5L bubbles created with 60 percent less plastic than equivalent plastic bottles. Once the bubble is empty it collapses into an “ever-evolving sculpture” to be replaced.
“When it comes to packaging innovations that protect the health of the planet and people, we’re partnering with visionaries like Virgil Abloh to create forward-thinking yet practical designs for the future,” said Evian.
The Evian (re)new dispenser is part of Evian’s ongoing sustainability effort which will see all of its bottles, with the exception of the caps and labels, made from 100 percent recycled materials.
Priced at €50 EUR (approximately $60 USD), the Evian (re)new designed by Virgil Abloh is available now on Evian’s website with €8 EUR (approximately $10 USD) Two-Pack 5L Bubble Refills.
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