Vanessa Bryant Launches Mambacita Apparel Line in Honor of Gigi Bryant

Released on what would have been her daughter’s 15th birthday.

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While details are still unconfirmed about the future of Kobe Bryant’s brand post-Nike partnership, Vanessa Bryant has taken to social media to announce the launch of a new apparel line, Mambacita, in honor of her daughter, Gianna (Gigi) Bryant.

The new Mambacita clothing line is a close tribute to her late daughter, who would have turned 15 on her birthday over the weekend. Bryant confirmed that all proceeds from the sale of the products will be benefitting the Mamba and Mambacita Sports foundation, a charity wholly founded by the Bryant family with the aim of funding programs for underserved communities. After the death of legendary basketball player Kobe Bryant, his wife, Vanessa has vowed to continue furthering both Kobe and Gigi’s legacies through action in the youth sports community. The foundation was originally named Mamba Sports Foundation but was rebranded as Mamba and Mambacit Foundation to honor Gigi.

Check out the collection below.

The Mambacita clothing line is now live over at Mamba and Mambacita.

In other fashion news, here’s Stüssy’s latest SS21 collection.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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