Slam Jam Has Crafted the Perfect New Balance 991 for Its "(Un)corporate Uniforms" Project

The devil is in the detail.

By
Footwear
11,772 Hypes 1 Comments

Slam Jam and New Balance have come together once again, this time around delivering a Made in U.K. 991 alongside a pair of track pants and a complementing track jacket.

The collaboration follows on from 2019’s “Unfinished” 990v3 collaboration which produced just 89 pairs in total, and for the 991, Slam Jam is set to make the pair more widely available for us (who are lucky enough to cop) to enjoy. Sticking with its “(Un)corporate Uniforms” project — the ongoing study into understanding, developing, and being at one the ideals of the ultimate uniform — the 991 features a generally unassuming and muted color palette, but of course with Slam Jam’s involvement, nothing is what it seems.

Indeed, the devil is in the detail with this pair. Not only have they been produced at New Balance’s Flimby factory in Cumbria, England (which produces some of the sportswear label’s best work), but they have also been given a true Slam Jam once over. As a result, the uppers are made from ripstop nylon and toughened pigskin suede, adopting a black and gray color scheme all over. Reflective piping has been added to the mid-panel “N” emblem, while elsewhere you’ll find rough rubber detailing on the heel and tips and a bi-colored ABZORB-equipped sole unit.

Red, gray, or black shoelaces can be swapped around to give the shoe a different look, and all will be harnessed by the translucent lace-lock that features Slam Jam’s logo on it. Lastly, Slam Jam and New Balance add both their monikers to the insole, before making it reflective.

As mentioned above, a waterproof anorak and track pant set will be accompanying the shoe. Movability has been considered in the design, so Slam Jam has added reflective hits to bio-motion points to highlight this both figuratively and physically. Take a look at the Katie Burnett-shot campaign, as well as images of the shoe at New Balance’s Shap store in Cumbria, and more detailed shots of the 991 above.

The Slam Jam x New Balance 991 is set to release on May 7 at Slam Jam locations and on its website, as well as at the Shap store on the same day. Global retailers will stock the shoe from May 13.

In case you missed it, check out the Sole Mates installment in which Slam Jam spoke with HYPEBEAST about its ASICS NOVABLAST collaboration.

Read Full Article

What to Read Next

Slam Jam Launches (Un)corporate Uniforms Line
Fashion

Slam Jam Launches (Un)corporate Uniforms Line

The Italian powerhouse’s first solo product project.

New Balance Shares Its "Shot by the Workers" 991 Anniversary Video
Footwear

New Balance Shares Its "Shot by the Workers" 991 Anniversary Video

A short film shot by factory workers from the brand’s Flimby location.

New Balance's Latest 991 Is Pretty in Pink
Footwear

New Balance's Latest 991 Is Pretty in Pink

And built of high-quality materials at the brand’s famed Flimby factory.


Celebrate the New Balance 991's 20th Anniversary with a New Made in the UK Colorway
Footwear

Celebrate the New Balance 991's 20th Anniversary with a New Made in the UK Colorway

The “Moonbeam/Navy” offers a slightly tweaked take on NB’s famous gray palette.

Supreme x Nike Air Max 96 Spring 2021 Collaboration
Footwear

Supreme x Nike Air Max 96 Spring 2021 Collaboration

The wait is over.

Wu-Tang Clan Imposters To Serve Jail Time for Scams
Entertainment

Wu-Tang Clan Imposters To Serve Jail Time for Scams

Falsely portraying themselves as affiliates of Roc Nation.

Nike's Newest Cortez Takes It Back to "1972"
Footwear

Nike's Newest Cortez Takes It Back to "1972"

A nod to the silhouette’s debut year.


Air Jordan 1 Low Is Imagined as a Vibrant "Multi Pastel" Mosaic
Footwear

Air Jordan 1 Low Is Imagined as a Vibrant "Multi Pastel" Mosaic

A great “Easter” alternative.

Jeff Bezos, Drake, and Others Invest $80 Million USD Into Overtime's Youth Basketball League
Sports 

Jeff Bezos, Drake, and Others Invest $80 Million USD Into Overtime's Youth Basketball League

Aiding 16 to 18-year-old basketball players with at least $100,000 USD per year.

Elon Musk Solicits 'SNL' Sketch Ideas Through Twitter
Entertainment

Elon Musk Solicits 'SNL' Sketch Ideas Through Twitter

Sharing his own pitches like “Woke James Bond” and “Irony Man.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.