Swedish Microbrand Bravur Drops First of Three Cycling Chronographs

Pink and grey La Corsa Rosa marks tomorrow’s Giro d’Italia.

Watches
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Swedish watch brand Bravur is launching a series of three chronographs inspired by the world’s most prestigious cycling races, ahead of the first stage of the 104th Giro d’Italia tomorrow.

The Grand Tour series will see a limited edition watch designed to represent each of the three races, namely the Giro d’Italia, the Tour de France and the Vuelta a España.

Thanks to the Italian race’s pink leader’s jersey and its nickname, La Corsa Rosa, the first watch in the series, a 38mm stainless steel chronograph, is dominated by a central chronograph seconds hand and three sub dials in varying shades of pink, which pop against its textured dark grey dial, meant to reflect the tarmac.

“With the Grand Tour Chronograph series, we wanted to contribute with an interpretation of a classic racing watch inspired by the strong passion and tradition found in the world of cycling. It was important for us to do this in a subtle and sophisticated way, by adding small details with cycling references to be discovered over time. We simply didn’t want to make it too obvious that it’s a cycling chronograph,” said Bravur co-founder Magnus Äppelryd.

The caseback and winding rotor both feature a debossed “finish line” checker pattern, while the sapphire crystal caseback is engraved with an outline of Italy.

The watches use Sellita’s SW511 4Hz automatic chronograph movement and are assembled in Båstad, Sweden.

Dropping tomorrow via Bravur, the 50-piece limited edition Grand Tour La Corsa Rosa is priced $2,450 USD.

In other watch news, an early Rolex Submariner is among the watches being auctioned off during Phillip’s two-day Geneva Watch Sale XVIII.

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