EBIT™'s Aron’s 90% Test Dummy [E019] Is Fashion You May or May Not Be Able To Buy

Provoking the conversation around and research into neuroscience.

Fashion
2,103 Hypes 1 Comments

Emerging to ignite discussions around mental health in fashion, music and all aspects of art, EBIT™ (Enjoy Being in Transition™) has returned with the case of Aron’s 90% Test Dummy [E019]. Provoking the conversation around and research into neuroscience, the latest expression is a reference to the “ten percent of the brain myth.” Highlighting the outlook that “gifted” people (those on the spectrum of mental health conditions) are able to tap into the so-called unreachable 90 percent of the mind.

Under creative direction with Soo Joo Park and in artistic collaboration and execution with Aron Versteeg, Aron’s 90% Test Dummy [E019] is presented in a campaign with products in virtual and physical forms that stand as gender-equal, non-binary products.

Both the EBIT™ SUNRAY T-shirt [E004] and EBIT™ HORIZON T-shirt [E005] are crafted of organic cotton in Italy and complete with the signature EBIT™ Mental Care Label [E012], a 69cm label marked with subliminal references to mental health, morality and progressive youth culture.

The virtual representations created by Aron Versteeg, a 3D generalist artist specializing in virtual production and fashion, were crafted in Unreal Engine with Clo3D, Zbrush, Substance Painter and iClone. Presented with music courtesy of Italians Do It Better (Desire – “Under Your Spell”), the digital products can be used for digital styling, virtual editorial shoots, gamification and avatars.

Check out Aron’s 90% Test Dummy [E019] below and look for it to be available now through local EBIT™ dealers that can be found by DM’ing EBIT™’s Instagram account and the creative imprint is also teasing the idea of releasing NFTs.

 

View this post on Instagram

 

A post shared by EBIT™ (@enjoybeingintransition)

 

View this post on Instagram

 

A post shared by EBIT™ (@enjoybeingintransition)

 

View this post on Instagram

 

A post shared by EBIT™ (@enjoybeingintransition)

 

View this post on Instagram

 

A post shared by Soo Joo (@soojmooj)

For more contemporary fashion, Cost per Kilo’s Collection 005 questions the “Existence of the Other Side.”

Read Full Article

What to Read Next

EBIT™ to Celebrate "Blue Monday" With Michel Gaubert Mixes
Music

EBIT™ to Celebrate "Blue Monday" With Michel Gaubert Mixes

A trilogy of mixes curated by fashion’s leading sound director.

Emerging EBIT™ (Enjoy Being in Transition™) Collective Teases Glen Luchford Project
Art

Emerging EBIT™ (Enjoy Being in Transition™) Collective Teases Glen Luchford Project

Revealing its inaugural logo artwork designed by M/M (Paris).

Bitcoin Reaches an All-Time High Above $65,000 USD
Tech

Bitcoin Reaches an All-Time High Above $65,000 USD

The digital coin’s previous record was set in April.


Watch an Explorer Encounter a New Pokémon in Eerie Trailer for ‘Pokémon Legends: Arceus’
Gaming

Watch an Explorer Encounter a New Pokémon in Eerie Trailer for ‘Pokémon Legends: Arceus’

Discovering the mysterious Hisui region.

A Photo of Harambe Will Be Sold as an NFT
Tech

A Photo of Harambe Will Be Sold as an NFT

Marking the fifth anniversary of the viral silverback gorilla’s death.

Take A First Look at 'Far Cry 6' Gameplay
Gaming

Take A First Look at 'Far Cry 6' Gameplay

Slated to release on October 7.

Tesla Is Using In-Car Cameras To Make Sure Drivers Pay Attention While Using Autopilot
Tech

Tesla Is Using In-Car Cameras To Make Sure Drivers Pay Attention While Using Autopilot

Following a deadly accident last month involving a 2019 Model S.

Google Is Expanding Its E-Commerce Partnerships To Better Take On Amazon
Tech 

Google Is Expanding Its E-Commerce Partnerships To Better Take On Amazon

Offering a better shopping experience with Shopify, Square, GoDaddy and WooCommerce.

First Look at Salehe Bembury's New Balance 2002R "Water Be The Guide" Colorway
Footwear

First Look at Salehe Bembury's New Balance 2002R "Water Be The Guide" Colorway

Aquatic teal suede overlays get blended up with coral-colored mesh.


Pete Davidson Hints At Leaving 'SNL'
Entertainment

Pete Davidson Hints At Leaving 'SNL'

The comedian made it clear that he’ll soon be on the way out in a recent interview.

Lil Uzi Vert Hops on Juice WRLD's “Lucid Dreams (Remix)"
Music

Lil Uzi Vert Hops on Juice WRLD's “Lucid Dreams (Remix)"

In celebration of the ‘Goodbye & Good Riddance’ three-year anniversary.

Twitter Accidentally Confirms New ‘Twitter Blue’ Subscription Service
Tech

Twitter Accidentally Confirms New ‘Twitter Blue’ Subscription Service

Leaked in the App Store.

Vans Dresses Up the Era With Bandana Graphics and Skull Logos
Footwear

Vans Dresses Up the Era With Bandana Graphics and Skull Logos

The classic lifestyle silhouette gets treated with orange, pink and yellow tie dye backgrounds as well.

Oscar Isaac Will Star in the Upcoming Disney+ 'Moon Knight' Series
Entertainment

Oscar Isaac Will Star in the Upcoming Disney+ 'Moon Knight' Series

Opposite Ethan Hawke.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.