EBIT™ [E019] Aron’s 90% Test Dummy T-Shirt Release

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Ebit™ (enjoy Being In Transition™)

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Ebit™ (enjoy Being In Transition™)

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Emerging to ignite discussions around mental health in fashion, music and all aspects of art, EBIT™ (Enjoy Being in Transition™) has returned with the case of Aron’s 90% Test Dummy [E019]. Provoking the conversation around and research into neuroscience, the latest expression is a reference to the “ten percent of the brain myth.” Highlighting the outlook that “gifted” people (those on the spectrum of mental health conditions) are able to tap into the so-called unreachable 90 percent of the mind.

Under creative direction with Soo Joo Park and in artistic collaboration and execution with Aron Versteeg, Aron’s 90% Test Dummy [E019] is presented in a campaign with products in virtual and physical forms that stand as gender-equal, non-binary products.

Both the EBIT™ SUNRAY T-shirt [E004] and EBIT™ HORIZON T-shirt [E005] are crafted of organic cotton in Italy and complete with the signature EBIT™ Mental Care Label [E012], a 69cm label marked with subliminal references to mental health, morality and progressive youth culture.

The virtual representations created by Aron Versteeg, a 3D generalist artist specializing in virtual production and fashion, were crafted in Unreal Engine with Clo3D, Zbrush, Substance Painter and iClone. Presented with music courtesy of Italians Do It Better (Desire – “Under Your Spell”), the digital products can be used for digital styling, virtual editorial shoots, gamification and avatars.

Check out Aron’s 90% Test Dummy [E019] below and look for it to be available now through local EBIT™ dealers that can be found by DM’ing EBIT™’s Instagram account and the creative imprint is also teasing the idea of releasing NFTs.