Treis Hill, Alife’s GM, has taken to Instagram to share the extended message, reflecting on the over two-decades-long legacy of the store. Hill thanks everyone “that helped make it magic” all these years, adding, “There isn’t a person of influence in streetwear today that has not stepped foot in the shop. It was more than just a retail store, it was a meeting ground for downtown’s youth, it played host to countless live concerts from Drake, Nas, John Mayer, King Krule. It raised a generation of creatives.”
Alife only recently launched a new collaboration with frequent brand partner Timbaland. The latest partnership featured a three-eye lug shoe that highlights a double-stacked midsole. NYC-based photographer Blake Kunin shot the accompanying campaign for the collab. Just last May 2020, Alife, which was founded in 1999 by friends Arnaud Delecolle, Tammy Brainard, Tony Arcabascio and Rob Cristofaro , dropped a fundraising hoodie in support of the Black Lives Matter movement in honor of Ahmaud Arbery, an unarmed Black man fatally shot while jogging in Georgia.
Check out the full statement from Treis Hill below.
View this post on Instagram
In case you missed it, in celebration of Cinco de Mayo, The Hundreds joined forces with Lotería Don Clemente.