Billionaire Boys Club Splashes Into Summer 2021 With A Kaleidoscopic Campaign

Centered around scenic imagery, bright colors, bold prints and more.

Fashion
3,510 Hypes 2 Comments

Billionaire Boys Club is ready for the warmer months with a prismatic Summer 2021 campaign, animated by the cinematic backdrop of a hidden beach in Sydney, Australia, by photographer Harrison Mark.

The scenic imagery echoes the ideology behind the collection itself, which serves to bridge the connection between nature and technology. Within the range, more straightforward T-shirt designs showcase the streetwear label’s staple iconography — one placing the logo amid turquoise-and-black stripes and another blowing up the lettering in a blue-to-purple gradient next to the brand’s spaceman motif — while statement-making graphic tees and button-downs lean on 1960s topographical illustrations for sartorial embellishments. A logo-embossed hoodie is also present in both black and mint colorways.

A slew of chromatic shorts dominate the line, checking into the categories of loungewear, streetwear and swimwear with materials including cotton, nylon and denim. A yellow sweat short boasts an enlarged white spaceman on one leg and circular text surrounding a red heart on the other, while a green jersey-inspired design provides stark contrast with enlarged yellow stars. The same ’60s-inspired space illustrations make their way onto a pair of swim trunks, and a tie-dye printed pair enhances the collection’s overarching youthfulness, among several other colorful iterations.

Scattered throughout the campaign, several accessories including bucket hats, sandals and bandanas complete each assemblage.

The collection will be available to shop Thursday, May 6, at 12 p.m. EDT on Billionaire Boys Club’s webstore.

BBC also collaborated with Reebok on a limited-edition Instapump Fury BOOST sneaker last month.

Read Full Article

What to Read Next

Billionaire Boys Club and ICECREAM Announce Venture Into Home Goods
Design

Billionaire Boys Club and ICECREAM Announce Venture Into Home Goods

Starting out with the two brand’s iconic logos getting morphed into couch pillows.

Billionaire Boys Club's Decorative Pillows Utilize Classic "Helmet Head" and "Standing Astronaut" Graphics
Design

Billionaire Boys Club's Decorative Pillows Utilize Classic "Helmet Head" and "Standing Astronaut" Graphics

The perfect home decor for any BBC fan.

Billionaire Boys Club's Bee Line and Timberland Reunite for Colorful Hiking Capsule
Fashion

Billionaire Boys Club's Bee Line and Timberland Reunite for Colorful Hiking Capsule

Low and high-top takes on the Garrison Trail hiker, plus a set of co-crafted apparel.


SANSE SANSE and Billionaire Boys Club Link up on Graphic Apparel
Arts

SANSE SANSE and Billionaire Boys Club Link up on Graphic Apparel

Alongside collaborative Daruma Dolls inspired by the BBC spaceman.

Kids of Immigrants and Vans Highlight Local LA Businesses in New Footwear Collection
Footwear

Kids of Immigrants and Vans Highlight Local LA Businesses in New Footwear Collection

The Sk8-Hi pair pays homage to Mi Vida of Highland Park and the Slip-On honors Mandarin Noodle House in Monterey Park.

"ASIANS BELONG HERE" Outdoor Exhibition Sheds Light On Hate-Fueled Attacks Against AAPI
Arts

"ASIANS BELONG HERE" Outdoor Exhibition Sheds Light On Hate-Fueled Attacks Against AAPI

Inviting artists of all ages and talents to submit their works to feature on NYC ad spaces.

Nike's Tabi-Toed Air Rift Is Back for the Summer
Footwear

Nike's Tabi-Toed Air Rift Is Back for the Summer

The cult favorite silhouette has returned in its OG black/white and white colorways.


Josh Sperling's "Spectrum" Exhibition Features Squiggles Shifting in Hues
Arts

Josh Sperling's "Spectrum" Exhibition Features Squiggles Shifting in Hues

Organic forms that suggest movement.

New Balance's Hybrid Made in UK 1591 is Unveiled With Multi-Colored Panels
Footwear

New Balance's Hybrid Made in UK 1591 is Unveiled With Multi-Colored Panels

The hybrid silhouette merges the 1500 upper with a 991 sole unit.

Todd James Envisions a Graffiti-Covered "Garden of Eden" At Ross + Kramer Gallery
Arts

Todd James Envisions a Graffiti-Covered "Garden of Eden" At Ross + Kramer Gallery

Monumental paintings filled with his unruly cast of subjects.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.