Billionaire Boys Club Splashes Into Summer 2021 With A Kaleidoscopic Campaign
Centered around scenic imagery, bright colors, bold prints and more.
Billionaire Boys Club is ready for the warmer months with a prismatic Summer 2021 campaign, animated by the cinematic backdrop of a hidden beach in Sydney, Australia, by photographer Harrison Mark.
The scenic imagery echoes the ideology behind the collection itself, which serves to bridge the connection between nature and technology. Within the range, more straightforward T-shirt designs showcase the streetwear label’s staple iconography — one placing the logo amid turquoise-and-black stripes and another blowing up the lettering in a blue-to-purple gradient next to the brand’s spaceman motif — while statement-making graphic tees and button-downs lean on 1960s topographical illustrations for sartorial embellishments. A logo-embossed hoodie is also present in both black and mint colorways.
A slew of chromatic shorts dominate the line, checking into the categories of loungewear, streetwear and swimwear with materials including cotton, nylon and denim. A yellow sweat short boasts an enlarged white spaceman on one leg and circular text surrounding a red heart on the other, while a green jersey-inspired design provides stark contrast with enlarged yellow stars. The same ’60s-inspired space illustrations make their way onto a pair of swim trunks, and a tie-dye printed pair enhances the collection’s overarching youthfulness, among several other colorful iterations.
Scattered throughout the campaign, several accessories including bucket hats, sandals and bandanas complete each assemblage.
The collection will be available to shop Thursday, May 6, at 12 p.m. EDT on Billionaire Boys Club’s webstore.
BBC also collaborated with Reebok on a limited-edition Instapump Fury BOOST sneaker last month.
