Alife

Prominent street and skatewear brand Alife was founded in 1999 in New York, by four friends -- Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro. One of their main reasons in teaming up was to “fill a void of creativity in New York” at that time, and to share their niche, creative lifestyle with a broader audience. Originally a creative workshop based in Manhattan’s Orchard Street, Alife’s innovative designs and forward-thinking products propelled them into an internationally renowned streetwear clothing brand and boutique. The name of the brand came up from the idea of bringing an inanimate object to life, or infusing hype into a product. Alife has collaborated with other companies such as Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Mitchell&Ness, Dickies, Kangol and more. Alife is also the operation behind A.R.C., a premiere sneaker boutique. Their motto: “THE SOURCE OF ART IS IN THE LIFE OF A PEOPLE.”

Alife Gives FILA’s Trigate Sneaker the All-Gray Treatment
Footwear

Alife Gives FILA’s Trigate Sneaker the All-Gray Treatment

A fresh rework of a 2020 sneaker.

Alife Adds Oversized Logos to the Reebok Zig Kinetica
Footwear

Alife Adds Oversized Logos to the Reebok Zig Kinetica

The co-created shoe features Alife’s signature Futura-style typeface and boldly-colored details.

Alife and adidas Revisit the Nizza Hi With Two Logo Badge-Equipped Styles
Footwear

Alife and adidas Revisit the Nizza Hi With Two Logo Badge-Equipped Styles

The duo’s third and fourth takes on the high-top classic in just over a year.

Alife Celebrates St. Patrick's Day With "Lucky" Capsule
Fashion

Alife Celebrates St. Patrick's Day With "Lucky" Capsule

Shamrock-led designs on an Everybody Hi silhouette and cozy hoodie.

Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe
Fashion

Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe

Paying homage to acclaimed photojournalist Sam Shaw.

Alife Returns to the Footwear Fold With the Everybody Hi “NY!”
Footwear

Alife Returns to the Footwear Fold With the Everybody Hi “NY!”

Taking inspo from Newports.

The Best Crocs Collaborations, in Honor of National Croc Day
Footwear 

The Best Crocs Collaborations, in Honor of National Croc Day

A look back at variations on the divisive shoe from Balenciaga, Post Malone and more.

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype
Business of HYPE

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype

They discuss the early beginnings, being the testing ground for sneaker drops, overcoming complicated business deals and future plans.

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