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Alife and adidas Revisit the Nizza Hi With Two Logo Badge-Equipped Styles
Footwear

Alife and adidas Revisit the Nizza Hi With Two Logo Badge-Equipped Styles

The duo’s third and fourth takes on the high-top classic in just over a year.

Alife Celebrates St. Patrick's Day With "Lucky" Capsule
Fashion

Alife Celebrates St. Patrick's Day With "Lucky" Capsule

Shamrock-led designs on an Everybody Hi silhouette and cozy hoodie.

Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe
Fashion

Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe

Paying homage to acclaimed photojournalist Sam Shaw.

Alife Returns to the Footwear Fold With the Everybody Hi “NY!”
Footwear

Alife Returns to the Footwear Fold With the Everybody Hi “NY!”

Taking inspo from Newports.

The Best Crocs Collaborations, in Honor of National Croc Day
Footwear 

The Best Crocs Collaborations, in Honor of National Croc Day

A look back at variations on the divisive shoe from Balenciaga, Post Malone and more.

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype
Business of HYPE

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype

They discuss the early beginnings, being the testing ground for sneaker drops, overcoming complicated business deals and future plans.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Moncler Genius, AWGE, BAPE, ASSC and more.

Bronx Museum of the Arts & ALIFE Unveil Pop-Up Commemmorating Henry Chalfant
Arts

Bronx Museum of the Arts & ALIFE Unveil Pop-Up Commemmorating Henry Chalfant

Featuring streetwear, accessories and more.

Foot Locker Bets On Cultural Authenticity With Greenhouse Incubator
Footwear 

Foot Locker Bets On Cultural Authenticity With Greenhouse Incubator

The retailer is launching a new platform to change the way it interacts with customers.

adidas Consortium & Alife Join Forces Again for Another Nizza Hi Makeover
Footwear

adidas Consortium & Alife Join Forces Again for Another Nizza Hi Makeover

Just two months after their last collaboration.

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