Starbucks Japan Drops Color-Changing Cups to Promote Diversity

A portion of proceeds will go towards the “Rainbow School Project” initiative.

Food & Beverage
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Starbucks Japan has just released new color-changing cups as an effort to promote diversity. Starbucks will be donating 10 percent of its proceeds to the “Rainbow School Project,” an initiative aimed at teaching junior and senior high school students in Japan about diversity and LGBTQ.

There are a total of four cups — yellow, pink, blue and green — that display different colors when you pour in a drink. If you’re familiar with mood rings, it’s kind of the same idea. The cups are made with materials that are sensitive to temperatures, so you’ll see big changes in color based on whether you’re the contents inside are hot or iced. The four-cup set comes with a semi-translucent bag and each cup is emblazoned with Starbucks’ logo.

Starbucks’ color-changing cups will be available on April 18, 5 p.m. EST for ¥2,860 JPY (approximately $26 USD).

In case you missed it, here’s a look at Starbucks Japan’s special 25th-anniversary merch.

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