Panerai’s eLAB-ID is a watch as innovative as it is sustainable. Crafted using 98.6% recycled materials — the highest percentage to date — the Swiss brand has designed a watch that’s set to pioneer the world of environmentally-friendly timepieces.
While the bulk of the watch itself is recycled, the case, sandwich dial and bridges are also composed of a lightweight recycled titanium alloy. The Submersible eLAB-ID is also the first watch to use 100% recycled SuperLuminova, and 100% recycled silicon for its movement escapement.
Despite its unique craftsmanship, the eLAB-ID is a treat on the eyes too. A unidirectional rotating bezel sits alongside a recycled Grigio Roccia fabric strap, that boasts light blue stitching and a trapezoidal EcoTitanium buckle for extra sturdiness and a premium finish.
But Panerai also wants to lead the way in terms of sustainability too and has made the unprecedented move of opening up its list of eco-friendly suppliers to any other watch brands who might want to follow suit and produce more sustainable watches, not just its Richemont siblings either but competitors too.
Panerai’s Submersible eLAB-ID is available to buy now from $60,000 USD.
In other watch news, Hermes has dropped the H08, its first dedicated men’s collection.