Proximo Spirits and Conor McGregor Reach $600 Million USD Agreement for Proper No. Twelve

“The Notorious” continues to make big deals.

Food & Beverage
4,976 Hypes 2 Comments

Following word of Conor McGregor doubling his net worth with the sale of Proper No. Twelve Irish whiskey, “The Notorious” and Proximo Spirits, Inc., the American spirits importer that helped start the brand, have now announced a long-term agreement worth up to $600 million USD. The deal will see McGregor remain a stakeholder following the sale to Mexican beverage company Becle and continue to actively promote the brand as he did to help sell over 6 million bottles. McGregor’s manager and business partner Audie Attar, and spirits industry entrepreneur Ken Austin, who helped launch Proper No. Twelve will also stay on board to work with Proximo to further the reach of the spirit.

“I founded Proper No. Twelve less than three years ago and today it has become a shining star in the spirits industry,” said McGregor. “This agreement is exciting for my partners and me, and the potential is limitless! Our vision is for Proper No. Twelve to continue its incredible growth worldwide and to keep bringing new consumers to the now-reinvigorated Irish whiskey market.’

“Conor McGregor, Proximo and our partners have taken the spirits world by storm,” said Mike Keyes, President and CEO of Proximo. “When we launched, the Irish whiskey market was dominated by one brand. Now, Proper No. Twelve has disrupted the category and has become a leading brand in the industry. We are thrilled with what we and our partners have achieved in growing Proper No. Twelve to this point, and we look forward to continued success together. This agreement also demonstrates Proximo’s commitment to expand its presence in the fastest-growing segments of the spirits industry.”

The official terms of the agreement are confidential.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

For more food and beverage news, the Parmigiano Reggiano Burger is the latest in Burger King’s “Italian Kings” series.

Read Full Article

What to Read Next

Conor McGregor Reportedly Doubles Net Worth With Sale of Proper No. Twelve Irish Whiskey
Food & Beverage 

Conor McGregor Reportedly Doubles Net Worth With Sale of Proper No. Twelve Irish Whiskey

The sale reportedly cost approximately $155 million USD.

Conor McGregor's Proper No. Twelve Releases Limited Edition Bottle Hoodies
Food & Beverage

Conor McGregor's Proper No. Twelve Releases Limited Edition Bottle Hoodies

Make sure you have the fastest-growing Irish whiskey for the return of “The Notorious.”

Watch Conor McGregor Tell Cristiano Ronaldo He'll Be No.1 on 'Forbes' List Back in 2016
Sports

Watch Conor McGregor Tell Cristiano Ronaldo He'll Be No.1 on 'Forbes' List Back in 2016

“Mystic Mac” strikes once again.


Wrist Check: Conor Mcgregor Shows off His $1 Million USD Jacob and Co. Watch
Watches

Wrist Check: Conor Mcgregor Shows off His $1 Million USD Jacob and Co. Watch

Also sharing a $2 million USD watch that he had his eye on.

The YEEZY DSRT BT in "Oil" and "Rock" Is Restocking
Footwear

The YEEZY DSRT BT in "Oil" and "Rock" Is Restocking

Dropping for the first time since 2019.

MADSAKI and Gabriel Rico Return to the Big Apple for Solo Shows at Galerie Perrotin
Arts

MADSAKI and Gabriel Rico Return to the Big Apple for Solo Shows at Galerie Perrotin

Showing from April 29 until June 5.

Jorja Smith Delivers Sorrowful "Gone" Music Video
Music

Jorja Smith Delivers Sorrowful "Gone" Music Video

Appearing on her forthcoming project ‘Be Right Back.’


Fendi Launches Pets Accessories Collection
Fashion

Fendi Launches Pets Accessories Collection

Elevating the chicness for your four-legged friends.

'Pokémon GO' Fest Is Back for 2021 In Celebration of the Game's Fifth Anniversary
Gaming

'Pokémon GO' Fest Is Back for 2021 In Celebration of the Game's Fifth Anniversary

No word yet on whether it’ll be completely virtual.

Netflix Announces Streaming Date for Two-Part 'Sailor Moon Eternal' Film
Entertainment

Netflix Announces Streaming Date for Two-Part 'Sailor Moon Eternal' Film

After officially premiering in Japanese theatres earlier this year.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.