'Candy Land' Teams with Reebok for a Sweet Question Mid
The sugary sneaker nods to everything from the game’s Rainbow Trail shortcut to its gingerbread man playing pieces.
Reebok has released a wide-reaching array of Question Mids over the last few months, colorways with inspirations divergent as the 2001 NBA All-Star Game and “bike life.” However, the Question‘s latest makeup may be its most unique — and is definitely its sweetest — yet: a collaboration with beloved children’s board game Candy Land.
As you might expect from a Candy Land sneaker, the shoe is covered in game-inspired patterns, prints and textures. The salmon-colored toebox features purple dots for a nod to the game board’s “dot spots” and the throat is covered in a fuzzy, grass-like green material that acknowledges the board’s background color. Both of these pieces appear in stark contrast to the upper’s white leather base.
Moving to the midfoot, each quarter panel replaces its standard Vector logo with an iridescent piece. On the lateral side this is branded “Rainbow Trail” to salute one of the game’s two shortcuts. Under the medial eyelets, there’s a partially-hidden text graphic that reads “An Allen Iverson Shoe,” and signature Candy Land branding graces each tongue.
The shoe’s rear wraps things up with a neopolitan ice cream-like assemblage on the heel, special branding on the inside of the tongue and Iverson’s #3 in candy cane fashion on the back of the outsole. A white midsole with uncolored DMX cushioning units and a sparkling green outsole finalize the look. The shoe is also accompanied by a gingerbread man hangtag, a nod to Candy Land‘s character pieces.
Candy Land‘s Reebok Question Mid will release via the Reebok Japan webstore on March 25 and is priced at ¥19,800 JPY (approximately $182 USD). A US release will likely follow in the coming weeks.
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