NTWRK and the Shoe Surgeon Create Chips Ahoy! Cookies-Inspired Sneaker
Inviting fans to help design the footwear.
NTWRK and the Shoe Surgeon have teamed up to create an exclusive footwear collaboration inspired by Chips Ahoy! Cookies with the help of fans. The final sneaker will be designed by Dominic “The Shoe Surgeon” Ciambrone, but enthusiasts of the famed customizer and the cookie brand will contribute to choosing the silhouette, style, colors and other elements on the Chips Ahoy! sneakers. Starting on February 12, voting will open on a dedicated site, where visitors can pick their favorite shoe. Once the final design is determined, those interested in getting their hands on the limited-edition offering can enter a random drawing on the NTWRK app.
To fuel teens’ creative passions and give back to those in need, the proceeds from the Chips Ahoy! limited-edition sneaker will benefit arts programming at the Boys & Girls Clubs of America. By voting on their favorite design elements, participants will be entered into a sweepstakes to win exclusive prizes including the final sneaker and an opportunity to attend the Shoe Surgeon’s design school for hands-on learning and a behind-the-scenes look at the art of shoe-making. The sweepstakes entries also contribute a $5 donation, up to $20,000 USD, to the Boys & Girls Clubs of America courtesy of Chips Ahoy!, so be sure to vote before it closes on February 28 at 11:59PM EST.
Interested fans can download the NTWRK app for more information on how to win these exclusive Chips Ahoy! x Shoe Surgeon sneakers.
