LVMH Acquires 50% of JAY-Z's Armand de Brignac Champagne Brand

The deal “reflects a shared vision” between the two companies.

By
Food & Beverage
8,678 Hypes 8 Comments

LVMH has announced a “partnership” with JAY-Z, with the luxury conglomerate acquiring a 50% stake in his Armand de Brignac champagne brand through its Moët Hennessy wines and spirits division. Details of the deal — including the price LVMH paid — have not been released, although a statement described it as reflecting “a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison.”

JAY-Z himself released a statement announcing the new strategic partnership, explaining how it began with conversations with Alexandre Arnault. “It is a partnership that has felt familiar the entire time,” JAY-Z’s announcement continued. “We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further.”

In related news, the LVMH-owned Moët & Chandon recently debuted a collaboration with AMBUSH.

Read Full Article

What to Read Next

Pop Trading Company Prepares Second SS21 Release
Fashion

Pop Trading Company Prepares Second SS21 Release

Featuring a lookbook shot by Hugo Snelooper.

Here Are The Most Loved Rolex Watches of Tennis
Watches

Here Are The Most Loved Rolex Watches of Tennis

From the wrists of players like Roger Federer, Dominic Thiem, and Garbiñe Muguruza.

Burberry Pays Homage to The Natural World for FW21
Fashion

Burberry Pays Homage to The Natural World for FW21

Riccardo Tisci’s first menswear-only collection.


HANON Adds Performance Details to the Padmore & Barnes Willow
Footwear

HANON Adds Performance Details to the Padmore & Barnes Willow

Mixing the moccasin construction with a VIBRAM sole unit.

This Is Acne Studios, But Not As You Know It
Fashion

This Is Acne Studios, But Not As You Know It

Creative director Jonny Johansson explores his “unfulfilled desire to be a rock star” and plays with sexiness for FW21.

Patta SS21 Is Its Most Experimental Collection to Date
Fashion

Patta SS21 Is Its Most Experimental Collection to Date

Drawing on the world’s current climate and historical activist movements.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.