The new feature, which appears in Tinder’s new Explore section, requires users to link their Spotify account and select an Anthem song “that defines them inside and out.” Users without a Spotify account will still be able to select an Anthem, but their top artists will not be automatically added to their profile.
According to the online dating platform, roughly 40% of all Gen Z members across the globe have already selected Anthems for their Tinder profiles and, in turn, have seen a 10% increase in their matches.
“Now with Music Mode, our members can experience that feeling when you’re at a party and you find out someone else loves the same songs you do,” said Kyle Miller, VP of Product Innovation at Tinder, in a statement. “It’s amazing how adding music as another element of discovery elevates the whole experience on Tinder. Songs are deeply personal, and Music Mode is a place to spark something new through music.”
The new feature will be rolling out to Tinder members globally, across all markets where Spotify is available, in the coming weeks.