Neymar Jr. Signs Exclusive Streaming Deal With Facebook Gaming

His first official broadcast starts on December 17.

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Brazilian football superstar Neymar Jr. has officially signed an exclusive streaming deal with Facebook Gaming. As one of the most popular athletes in the world and in the sport, Facebook has secured a major opportunity for gaming content with their new partnership with Neymar.

Amidst Facebook Gaming’s ongoing battle with streaming sites including Twitch and YouTube, Neymar Jr. has placed Facebook in an even more competitive position. Each month, Neymar Jr. is expected to stream gameplay multiple of times and once a month the footballer is expected to play with a different creator. In a statement, Neymar said, “I’m very happy to partner with Facebook Gaming on my live streams!” The gaming world has always been one of my greatest passions after football, and I can barely wait to hang out and have fun with everyone who also shares this passion.”

The 29-year-old Paris Saint-Germain footballer has amassed over 88 million Facebook followers and more than 166 million on Instagram. Both platforms are now owned by Meta. Neymar Jr. took to Twitter to officially announce his partnership with Facebook Gaming. His first live stream is set for December 17 at 11 a.m. PT on Neymar Jr.’s official Facebook page.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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