The drops, timed to coincide with week 11 of the NFL season, include fan merchandise featuring all 32 NFL team helmets and jerseys. The NFL is also offering a free 3D NFL helmet for a limited-time and plans to expand its catalog in the future.
The virtual storefront is said to be a “teaser” for bigger projects in the space, slated for release in early 2022.
The store was built with the help of MELON, a metaverse development studio that also helped companies like Chipotle create a presence on the platform. The studio has also worked with musicians like Zara Larsson to create virtual concert experiences.