Lexus Reveals Marvel 'Eternals'-Inspired Vehicles

Designing 10 character-themed concept vehicles ahead of the film release.

Automotive
4,689 Hypes 2 Comments

Lexus has joined forces with Marvel Studios as their exclusive automotive partner to reveal 10 collaborative character-themed designs based on all 10 superheroes set to appear in the highly anticipated Eternals film.

Each of the custom-wrapped Eternals films are inspired by each character’s individual armor design, iconography as well as their super powers. The added golden glow that is seen emitting from the car’s grilles and underbodies reflects the characters’ shared energy from the film. The characters are given a design that and Lexus vehicle that best fits its personalities and aura.

For instance, Ajak, played by Salma Hayek, can be seen embodied on the Lexus GX due to its powerful and commanding characteristics. Ikaris is paired with the auto company’s flagship luxury sedan due to the character’s tactical leadership. Phastos, known as the tech guru of the group goes hand in hand with the most technologically advanced Lexus LX, while Makkari, who is the fastest Eternal, is paired with the Lexus RC F Track Edition, a perfect match with the company’s quickest car.

Marvel Studios spokesperson, Mindy Hamilton said, “After so successfully telling a co-branded story on the original Black Panther film, we’re thrilled to be teaming up with Lexus once again. Combined with our custom spot directed by the Russo Brothers and starring Kumail Nanjiani in-character as Kingo, these Eternals-inspired vehicles show that exciting collaborative storytelling can extend even beyond traditional media.”

Take a scroll above at the Eternals inspired vehicle concepts.

In other automotive news, Amazon’s Zoox will begin testing autonomous vehicles in Seattle.

Read Full Article

What to Read Next

Waxing Poetic 'Bout Being in the Lexus TX 500h F Sport AWD
Automotive

Waxing Poetic 'Bout Being in the Lexus TX 500h F Sport AWD

A big and bold SUV equally at home in the New York City streets as it is in upstate NY’s rolling hills.

Florence Pugh Shares First Look at Marvel's 'Thunderbolts'
Entertainment

Florence Pugh Shares First Look at Marvel's 'Thunderbolts'

Giving a first glimpse at Yelena Belova.

'Avengers' Directors the Russo Brothers, Pinpoint Marvel's Issues of Superhero Fatigue
Entertainment

'Avengers' Directors the Russo Brothers, Pinpoint Marvel's Issues of Superhero Fatigue

Saying it is due to a “big generational divide about how you consume media.”


'The Marvels' Is Now the Lowest Grossing MCU Film in History
Entertainment

'The Marvels' Is Now the Lowest Grossing MCU Film in History

Concluding its box office run on a low.

Yu Nagaba and AllRightsReserved Unveil "Be Thankful For What You Got" Exhibition
Art

Yu Nagaba and AllRightsReserved Unveil "Be Thankful For What You Got" Exhibition

The artist’s first solo exhibition in Taipei.

Conor McGregor Allegedly Breaks Italian DJ's Nose in Unprovoked Attack
Sports

Conor McGregor Allegedly Breaks Italian DJ's Nose in Unprovoked Attack

Just hours after his son’s baptism at The Vatican.

WOAW Gallery Presents "TEKNOLUST: OBJECTOPHILIC FUTURES"
Art

WOAW Gallery Presents "TEKNOLUST: OBJECTOPHILIC FUTURES"

The gallery is transformed into a post-singularity dystopia with a digital twin.

Take a First Look at the Nike Dunk High "Moon Fossil"
Footwear

Take a First Look at the Nike Dunk High "Moon Fossil"

Joining the Fall/Winter season lineup releases.

Seattle Seahawks Reportedly Interested in Cam Newton
Sports

Seattle Seahawks Reportedly Interested in Cam Newton

The Seahawks are looking to replace Russell Wilson while he’s out with an injury.


Lil Nas X and Jack Harlow's "INDUSTRY BABY" Tops Billboard Hot 100
Music

Lil Nas X and Jack Harlow's "INDUSTRY BABY" Tops Billboard Hot 100

Marking Nas X’s third and Harlow’s first No. 1, and Ye’s fifth Hot 100 song as a co-writer and co-producer.

Nike Constructs a New LeBron 19 in a "Hardwood Classic" Makeover
Footwear

Nike Constructs a New LeBron 19 in a "Hardwood Classic" Makeover

Showcasing Flywire cables for an extra snug fit.

Jamie Lee Curtis and Ryan Murphy Working on Netflix Series About Man Who Gave the First High Five
Entertainment

Jamie Lee Curtis and Ryan Murphy Working on Netflix Series About Man Who Gave the First High Five

‘Outfielder’ will follow the story of LA Dodger Glenn Burke.

G.H. Bass Celebrates 85 Years of The Penny Loafer
Footwear

G.H. Bass Celebrates 85 Years of The Penny Loafer

Complete with a commemorative coin that sits inside the shoe’s front slot.

Harry Fane and DSML Present Diamond-Encrusted Cartier Watches From the 1920s
Watches

Harry Fane and DSML Present Diamond-Encrusted Cartier Watches From the 1920s

Starting at around $49,650 USD.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.