ASICS 'ITER' Zine Highlights the Brand's Recent Inline Footwear Initiatives
Proceeds from the launch will benefit Centre Point so it can sponsor rooms for those without housing.
ASICS has had quite the successful year for themselves in terms of footwear launches as it has collaborated with many a different partner such as Brain Dead, Denim Tears, Awake NY and more, while at the same time built out its inline category with more captivating silhouettes. One reason that the latter has found so much success is that the Japanese imprint kept Kiko Kostadinov on board to help guide the brand’s direction for its inline styles, and the first season of this partnership has been compiled into one body of work: the ASICS SPORTSTYLE ITER Zine.
Throughout the course of the booklet you can indulge into footwear styles both released and unreleased that were lead by Kiko Kostadinov Studio, actual imagery from work trips from the past year and more. Silhouettes such as the ASICS GEL-MC Plus, ASICS HS1-S Tarther Blast and more are highlighted in the zine. Moreover, the backdrops in which the shoes are placed also reflect the inspiration for their color palettes.
Peep some shots from the ITER project here above, and note that it will be dropping via Dover Street Market London on October 15 for £8 (approx. $11 USD). Sales from the launch will go towards Centre Point so it can sponsor rooms for those without housing.
Interested in more ASICS news? Check out this winter-friendly ASICS GEL-LYTE III colorway.
