After the successful launches of the
Working with some of adidas’ top creators, CONFIRMED takes a community-minded approach by combining exclusive releases with never-before-seen content and elevated storytelling. With its new offering in Canada, the region will see special content and drops that showcase the distinct style and stories of its various cities and creators. The CONFIRMED app will also offer access to adidas’ most buzzy releases, including sought-after collaborations with Sean Wotherspoon, Pharrell Williams, Craig Green, Wales Bonner, Y-3 and more. To complement these drops, adidas is sharing the untold stories behind each collaboration through dynamic content like quick-fire listicles and interviews, deep-dives into the archives and never-before-seen video, thus solidifying a meaningful conversation with users.
“Canada has a unique connection with sneaker culture and we are proud and excited to be expanding CONFIRMED to our Canadian members, bringing access to the best drops and elevated experiences that the 3 stripes has to offer.” Jason Crawford, VP Hype. While CONFIRMED has already launched in the U.K., France, Italy, Poland, Spain, Germany and the Netherlands since March, Canada will be the next country to launch the app. By expanding the app’s availability, adidas can engage with a more global community with its storytelling and offer more fans exclusive access to the premium digital experience.