Under the co-creative direction of Raf Simons and Miuccia
Showcased alongside the luxury house’s latest womenswear, the menswear is exactly what one would expect from the dual creative directors: boxy tailoring with a twist, including visible Prada badges and four-button fastening. Furthermore, creative director Ferdinando Verderi took an experimental approach to capturing the snapshots, lensing models with 360-degree camera setups instead of utilizing a lone photographer. This approach mirrors Prada’s stated thesis behind the SS21 collection, exploring “the conversation between man and machine.”
Notably, Prada’s campaign also proposes some thought-provoking queries to viewers by way of bold text laid over each image. These include lofty ponderings on the nature of ingenuity, like “Is creativity a gift or a skill?” and “How is ‘unique’ different from ‘new?’” The Italian fashion brand is open to interpretation here, inviting crowd-sourced conclusions from supporters across the globe.
Answer the questions proposed for Spring/Summer 2021 on Prada’s website where you can also peruse some of the new season’s garments.