NFL Partners With 'SpongeBob SquarePants' for Upcoming NFL Wild Card Game on Nickelodeon

Including an exclusive NFL x SpongeBob collection and ‘Madden 21’ update.

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The NFL is getting kids and families involved for the National Football Leagues’ Wild Card Game on Nickelodeon. This matchup will feature one-of-a-kind, Nickelodeon-themed elements throughout the game, a special half-time presentation, Nickelodeon guest reporters, and SpongeBob SquarePants on-field and virtual graphic filters.

To commemorate the Nickelodeon special, the NFL and Junk Food Clothing have teamed up for an exclusive NFL x SpongeBob SquarePants capsule. Designed by Philadelphia-based contemporary artist, King Saladeen, the collection features a vibrant selection of short and long sleeve tees and hooded fleeces available for both adults and children. The graphics are heavily inspired by the popular characters of the animated series. Fans can expect the show’s duo, Patrick Star and SpongeBob to make multiple appearances across the collection. “The collection showcases a unique combination of styles and inspirations that will surely excite fans of all ages ahead of the NFL Wild Card Game on Nickelodeon,” said Rhiannon Madden, NFL’s VP of Consumer Products.

With the goal of drawing in a family audience, the collaboration sets up the perfect slot for Nickelodeon to premiere the first trailer for the SpongeBob SquarePants spinoff show, Kamp Koral, which follows the iconic characters, from Sandy to Plankton, in their youth days. NFL’s Von Miller will be making an appearance recapping SpongeBob’s sports-themed moments, including the Fry Cook competition and Bubble Bowl Performance.

Madden 21 also received a virtual makeover ahead of the Wild Card Game, complete with a new SpongeBob Reef-top field. Madden gamers can expect to encounter three unique challenges in the new field, chance to unlock Nickelodeon-inspired content, and exclusive gear capsules inspired by the characters of SpongeBob SquarePants.

The NFL x SpongeBob SquarePants collection is now available online at the NFL Shop and SpongeBob Shop. Prices range from $29.99 to $79.99 USD.

Football fans can watch The New Orleans Saints and Chicago Bears face-off at the NFL Wild Card Game on Nickelodeon on Sunday, January 10 at 4:30 p.m. EST and can be viewed on The CBS Television Network and streamed at CBS All Access.

In other sports collaborations, Albino & Preto partner with Realtree Edge for a jiu-jitsu inspired collection.

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