ViacomCBS’ CEO Bob Bakish first announced plans for the rebrand back in September, emphasizing one of the main reason’s for the change as Paramount, as a brand, having better name recognition than CBS — certainly more for big blockbusters like Mission Impossible and Transformers. Paramount+ will be competing against giants like Disney Plus, Netflix and HBO Max, but ViacomCBS is planning to capture viewership by introducing a number of new originals with the rebrand. Some of these projects include The Offer, a miniseries about the making of Francis Ford Coppola’s The Godfather, a reboot of MTV’s Behind The Music, Flashdance and The Game, to mention a few. Over 30,000 episodes of noteworthy titles will be coming to the platform, made possible because of CBS and Viacom’s big merge in 2019.
Paramount+ will be launching on March 4.