BROCKHAMPTON Earns First Platinum Record With "SUGAR"

A cut from their August 2019 album ‘GINGER.’

By
Music
3,503 Hypes 2 Comments

BROCKHAMPTON has officially earned their first ever platinum certification as “SUGAR” surpassed 1 million units.

RCA Records shared the announcement with a congratulatory visual that lists the song’s milestones, its positive reviews and live footage of the boy band performing. Some of the GINGER cut’s accolades include its addition to Spotify and Apple Music‘s No. 1 pop playlists, licensing and appearances on Fortnite and the TV show Wireless and the viral TikTok challenge that featured the dance of Ryan Beatty and Matt Champion in the single’s music video. “SUGAR” also marked the group’s first Billboard Hot 100 entry, with the track peaking at No. 66 and staying on the chart for nine weeks.

“SUGAR” served as GINGER’s fifth single and delivered two music videos plus one remix. The first visual, helmed by Kevin Abstract, dropped in December 2019 and and featured NSFW scenes, aliens and a trip to hell, while its February 2020 counterpart was a more relaxed version that saw the group perform in a much tamer setting.

In related news, BROCKHAMPTON shared a video teaser of their upcoming project.

Read Full Article

What to Read Next

Rokkaku Ayako and AllRightsReserved Reunite for Handcrafted 'Tea Set'
Arts

Rokkaku Ayako and AllRightsReserved Reunite for Handcrafted 'Tea Set'

Complete with tea pet sets of ‘The Girl,’ ‘The Rabbit’ and ‘Three Brothers.’

Vessel Crafts Luxury Golf Bags With Tour Performance
Sports

Vessel Crafts Luxury Golf Bags With Tour Performance

Each bridge the gap between modern lifestyle and superior functionality.

sacai's SS21 Tote Bags Include Patchwork Ode to Hank Willis Thomas
Fashion

sacai's SS21 Tote Bags Include Patchwork Ode to Hank Willis Thomas

Offered in two versatile sizes.


Salehe Bembury Teases Alternate New Balance 2002R Colorway
Footwear

Salehe Bembury Teases Alternate New Balance 2002R Colorway

Posted on Instagram, and accompanied by a one-word caption: “Water.”

SHIPS x Champion SS21 Exclusives Include Vintage Sportswear and Tunic Shirts
Fashion

SHIPS x Champion SS21 Exclusives Include Vintage Sportswear and Tunic Shirts

Updated heritage layers for Spring/Summer 2021.

Apple Decked the Halls with Boughs of Cash This Holiday Season
Tech 

Apple Decked the Halls with Boughs of Cash This Holiday Season

The company reported $1.8 billion USD in customer spending between Christmas Eve and New Year’s Eve in a blog post.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.