adidas Readies Two Heartfelt Takes on the UltraBOOST 4.0 DNA

Why wait until Valentine’s Day to show your love for BOOST?

Footwear
22.4K 3 Comments

Valentine’s Day may still be several weeks away, but as far as adidas sees it there’s never a bad time to show your love for the UltraBOOST. Due to this, lovestruck fans of the modern classic adidas running silhouette will have their pick of heartfelt UBs this month: the UltraBOOST 4.0 DNA is releasing in two heart-adorned women’s colorways: “Core Black” and “Cloud White.”

The former of these styles puts forth a stark look, dressing its Primeknit upper, signature BOOST foam midsole and Continental rubber outsole in a rich black hue. The latter does the inverse, serving up celestial white in all three spots. Though the base shades are polar opposites, accents are uniform. Each places purple, yellow and red hearts — the middle of which is presented upside-down — on the lateral side of the Three Stripe midfoot cage and the medial half of the midsole. A full-color heart print is present on each insole as well, while tonal heel counters surround red fabric heel detailing to complete the look.

Expect both of these heart-embellished UltraBOOST 4.0 DNAs to release on the adidas webstore come January 15. Each is priced at a standard $180 USD.

For more from the world of the Trefoil, take a look at detailed on-foot shots of Kanye West’s YEEZY BOOST 380 in “Alien Blue Reflective.”

Read Full Article

What to Read Next

Only Stylish Anglers Need Apply for BEAMS' Exclusive Abu Garcia Capsule
Fashion

Only Stylish Anglers Need Apply for BEAMS' Exclusive Abu Garcia Capsule

Slick fishing gear indebted to military essentials.

Take a Closer Look At the Upcoming Air Jordan 1 Low in Black and Blue
Footwear

Take a Closer Look At the Upcoming Air Jordan 1 Low in Black and Blue

Seeing similar colors to Travis Scott’s recently-teased AJ1 Lows.

Over Half of Americans Took Up Gaming in 2020, and There Were Some Big Winners
Gaming

Over Half of Americans Took Up Gaming in 2020, and There Were Some Big Winners

‘Call of Duty: Modern Warfare’ tops the list of 2020’s highest-earning premium games by a long shot.

Nike Brings Together Kylian Mbappé and LeBron James for "The Chosen 2"
Footwear

Nike Brings Together Kylian Mbappé and LeBron James for "The Chosen 2"

Reworking the LeBron 18 and Mercurial silhouettes.

CASETiFY and Disney Team Together for a Mickey Mouse-Themed Tech Accessory Collection
Tech & Gadgets

CASETiFY and Disney Team Together for a Mickey Mouse-Themed Tech Accessory Collection

Featuring Mickey Mouse cases for the iPhone, Airpods, MacBooks, iPad, Samsung devices and more.


Nike Sportswear Officially Announces Spring 2021 Dunk Lineup
Footwear

Nike Sportswear Officially Announces Spring 2021 Dunk Lineup

The Swoosh’s most popular lifestyle shoe of 2020 is starting 2021 off with a bang.

This 1959 BMW 507 Series II Roadster Is Expected To Sell for $2 Million USD
Automotive

This 1959 BMW 507 Series II Roadster Is Expected To Sell for $2 Million USD

One of 253 produced.

Drôle de Monsieur Salutes French Riviera Style for SS21
Fashion

Drôle de Monsieur Salutes French Riviera Style for SS21

The latest capsule from the Dany Dos Santos and Maxime Schwab-led label.

208kg Bluefin Tuna Sells for Modest $202,600 USD at Tokyo's Toyosu Fish Market
Food & Beverage

208kg Bluefin Tuna Sells for Modest $202,600 USD at Tokyo's Toyosu Fish Market

COVID-19 is putting a strain on Japan’s sushi industry.

ARHITEKTURA's Double Brick House Anchors Once-Prosperous Slovenian Villa
Design

ARHITEKTURA's Double Brick House Anchors Once-Prosperous Slovenian Villa

Subtractive sculpture technique informs the abrupt residence.

More ▾