Dwayne Johnson and Under Armour Power Ahead With Project Rock 3 Sneaker
The signature sneaker can handle The Rock’s heaviest deadlifts.
After overcoming a bout of COVID-19, Dwayne “The Rock” Johnson is back in business. His workouts may be delayed for now, but when he gets back in the gym, he’ll be rocking his newest Under Armour signature sneaker: the Project Rock 3.
Developed in Johnson’s Iron Paradise home gym, the Project Rock 3 has been designed specifically to meet his needs — but its elevated comfort, stability and breathability makes it a suitable workout sneaker for anyone. One of The Rock’s personal mantras — “Embrace The Cracks, They’re Earned.” — inspired the textural knit upper, while the external heel counter and UA HOVR-infused midsole makes it a little easier to find footing and dig deep.
“Today we choose to move forward WITH FOCUS and with accountability,” Johnson said in a statement, complete with his own all-caps emphasis. We appreciate and are inspired by the motivation around us — OUR LOVED ONES, the first responders, the frontline workers, the parents, the people courageously returning to their jobs in spite of the uncertainty — We lift each other up and we fight on, because progress will only come through the work we put in to achieve it. ONWARD.”
Shop the Project Rock 3 on Under Armour’s website and stores for $140 USD apiece.
As Under Armour continues to develop its signature line of sneakers, rumblings have hinted at Stephen Curry receiving his own special footwear line.
