tobi lou Shares Co-Directed "PRETTY MUCH" Music Video

His upcoming album ‘Parrish Blue’ drops October 2020.

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tobi lou has dropped off a music video for his latest single, “PRETTY MUCH.”

Co-directed by Glassface, StayNeutral and lou himself, the accompanying visual features both live-action and animated clips. lou can be seen either enjoying a wide field of flowers or standing on a stage in front of a screen representing the Chicago Bulls — the team of the city he grew up in. The music video ends with a one-minute animated clip of the fields he was previously seen at, sharing the scene in a different light.

lou is set to release his upcoming album Parrish Blue this October, following his July 2020 EP LINGO STARR.

Watch tobi lou’s music video for “PRETTY MUCH” above.

Elsewhere in music, Kendrick Lamar was spotted reportedly filming a new music video.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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