Superga Releases The 2941 Sneaker Customization Project

In collaboration with Italy’s top five retailers.

Presented by Superga
Fashion 
3,194 Hypes 1 Comments

Superga has released its 2941 sneaker customization project in collaboration with five top Italian multi-brand stores, aiming to reinvent one of the brand’s most iconic trainer models.

For the project, retailers have personalized the Superga unisex 2941 model, creating unique and exclusive renditions that mix the values of the brands involved. The sneaker, coming in suede leather with cotton lining and a vulcanised natural rubber sole, stands out from the swallow tail on the side – the distinctive symbol of the sneaker brand that’s based in Turin.

Retailers included in the customisation of the 2941 are Antonia Milano​, a boutique that acts as a point of reference for fashion enthusiasts and emerging designers, Société Anonyme, an independent shop of North European conception and minimal-bohemian inspiration, SOTF, a project born with the opening of the sneakershop in Via de Tornabuoni in Florence, Deliberti, an elegant and luxurious set of boutiques in the heart of Chiaia in Naples, and Folli Follie, a group consisting of eight boutiques. Alongside this avant-garde project, the packaging will have a special customization inside.

Antonia Milano’s rendition features three camouflage patterns in three shades of colour while Superga x SOTF is characterised by a mix and match of materials. The Superga x Folli Follie sneaker takes inspiration from the art world – with artist Emma Allegretti involved in the shoe’s customisation – Société Anonyme’s model is characterised by the application of the store logo as a pattern, and Deliberti deliver two different renditions, a total black suede look mixed with green and white, and a total beige with tones of burgundy and black.

The collection is available to buy now from selected retailer stores involved in the collaboration. View the available range on Superga’s website here.

Read Full Article

What to Read Next

Airbus Renders Hydrogen-Fueled ZEROe Zero-Emissions Passenger Planes
Automotive

Airbus Renders Hydrogen-Fueled ZEROe Zero-Emissions Passenger Planes

Coming to an airport as early as 2035.

Mackage's Debut Boot Collection Is Built to Battle Winter's Worst
Footwear

Mackage's Debut Boot Collection Is Built to Battle Winter's Worst

Crafted by Italian artisans.

Pharrell Williams and adidas Originals Look to Motorcross for Latest 0 to 60 STMT Sneakers
Footwear

Pharrell Williams and adidas Originals Look to Motorcross for Latest 0 to 60 STMT Sneakers

Releasing two clean iterations very soon.


Top Trumps Launches 'Scary Flix' Deck For Halloween
Entertainment

Top Trumps Launches 'Scary Flix' Deck For Halloween

Including films like ‘Exorcist’, ‘Psycho’, and ‘Nightmare on Elm Street.’

Rare 1991 Mercedes-Benz 500e Brabus 6.0 Is a $55k USD Slice of Sheer Power and Presence
Automotive

Rare 1991 Mercedes-Benz 500e Brabus 6.0 Is a $55k USD Slice of Sheer Power and Presence

The lowered, power-upgraded, black-on-black machine is as ’90s as it gets.

8 Rare Artist-Created Sneakers Just Went on Sale at Sotheby’s
Footwear

8 Rare Artist-Created Sneakers Just Went on Sale at Sotheby’s

‘Cult Canvas’ features some of the rarest sneakers in history.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.