Yves Tumor Shares Hypnotic New Lyric Video for "Strawberry Privilege"

Mirroring the track’s experimental sound with scratchy lo-fi imagery.

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Yves Tumor has just released a hypnotic new lyric video for the track “Strawberry Privilege,” a cut from the artist’s latest album Heaven To A Tortured Mind, which dropped back in April.

Measuring just under the four-minute mark, the song is the 10th track off Heaven To A Tortured Mind, one of the longest songs in the entire LP before “Kerosene!” and “Medicine Burn.” Set amidst a soulful midtempo groove of funky basslines and muffled drumming, the singer’s high-pitch vocals have been lightly tweaked with echoing reverb. The instrumental arrangements, mixing rock and soul influences, intermingle for a distinctively minimal sound that’s been whittled down to a sinister glow. The song’s accompanying lyric video mirrors the sonic aesthetic of the track with bright vintage-style lo-fi visuals set against a black screen — directed by Jordan Hemingway and Collin Fletcher.

Scroll above for a look at Yves Tumor’s new lyric video “Strawberry Privilege.” The artist also released exclusive merch on his dedicated Bandcamp page.

In case you missed it, check out King Krule’s new music video for the track “Comet Face.”

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