Noon Goons Returns With '90s Surf-Punk Staples for SS21

Along with a lookbook produced, styled and shot by founder Kurt Narmore.

By
Fashion
5,198 Hypes 4 Comments

For the Spring/Summer 2021 season, Noon Goons is capturing the diverse Los Angeles landscape in one cohesive collection. From the sun-soaked beaches and palm-filled skylines to the the grit of Downtown’s concrete jungle, the collection explores SoCal surf, hip hop and punk aesthetics — all of which are found at the heart of the brand. In addition to designing the collection, founder Kurt Narmore produced, styled and shot the lookbook — which features a Newport Beach local whom Kurt found while surfing — during quarantine.

Designed and developed in Downtown Los Angeles, the collection features bleached denims, animal prints, studded diamond leather and vinyl. The apparel’s materiality, textures, patterns and prints all reference mid-90’s to early-2000’s icons. Key items include the Public Image Jacket, Foamer Shorts and Glasser Denim Pant. Elsewhere, zip-up hoodies and work jackets boast zebra stripes, while sweatsuits arrive in vibrant summer-hued tones.

Check out the lookbook in the slideshow above and stay tuned for more releases from Noon Goons.

Elsewhere in fashion, Parisian label Satisfy Running has unveiled its latest performance collection titled “California is For Runners.”

Read Full Article

What to Read Next

James Evans Explores Obscure Realities in "A Manner of Forgetting" Exhibition
Arts

James Evans Explores Obscure Realities in "A Manner of Forgetting" Exhibition

Oil paintings of distorted scenes and everyday objects.

Juelz Santana Has Been Released From Prison
Music

Juelz Santana Has Been Released From Prison

The rapper is home after serving 19 months out of a 27-month sentence on federal weapons charges.

Photographer Shaniqwa Jarvis Reimagines the Converse Chuck Taylor CX
Footwear

Photographer Shaniqwa Jarvis Reimagines the Converse Chuck Taylor CX

Viewing the high-top classic through a unique floral-printed lens.


MATCHESFASHION Throws Its Weight Behind Young Designers
Fashion

MATCHESFASHION Throws Its Weight Behind Young Designers

The retailer’s “Innovators” programme will provide support to 12 emerging labels.

Conway The Machine Drops New Song "Lemon" With Method Man
Music

Conway The Machine Drops New Song "Lemon" With Method Man

His new album ‘From King to a GOD’ features Freddie Gibbs, Lloyd Banks, Havoc, Dej Loaf and more.

All the Gear You’ll Need for Birdwatching in the City
Fashion 

All the Gear You’ll Need for Birdwatching in the City

The books, binoculars and apparel you’ll need for the curveball craze of lockdown.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.