LG Celebrates the Launch of the Velvet Smartphone with Dixie D'Amelio

“The Journey” gives a BTS look into the life of the TikTok star and singer.

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To mark the release of the new LG Velvet smartphone, LG Electronics is spotlighting the style-conscious creators and innovators the device caters to. A new video titled “The Journey” is providing an intimate look into the life of TikTok star and singer Dixie D’Amelio.

The video, which is powered by the LG Velvet, presents the rising star in a new light as she chronicles the pressures of social media, the importance of authenticity and how she’s working to cement her name in the music industry. D’Amelio gets personal in the episode, honestly sharing her story in hopes of inspiring fans to follow their own dreams and passions. It also features never-before-seen content from the making of D’Amelio’s first single titled “Be Happy” as well as appearances from her family and friends.

D’Amelio is the ideal star to celebrate the new LG Velvet smartphone, having cemented her status as a multi-hyphenate through her work as a musician, content creator and style influencer. “As someone who shares so much of my life, often unfiltered and unedited, through my phone’s camera, I was immediately drawn to the LG Velvet,” she says. “It’s bold, stylish and unlike any other smartphone I’ve seen before.”

Check out “The Journey” above and head to LG’s website to learn more about the Velvet smartphone.

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Courtney Kenefick
Courtney Kenefick Senior Creative Director

Courtney Kenefick is Hypebeast's Senior Creative Director and a writer based in Brooklyn, NY. A graduate of F.I.T., she cut her teeth as a fashion journalist before joining Hypebeast over seven years ago, where she leads the North American creative and branded content studio. As a writer, she enjoys covering fashion, fitness, running, and culture, with a particular passion for the intersection of sport and style. Her work is driven by a love of conversation and human connection, bringing a distinct and personal lens to everything she covers.

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