Usher's "I Cry" Song and Music Video Honors Activists Fighting Racial Injustices

Proceeds from the record will be donated to black owned businesses and black led community groups.

By
Music
806 Hypes 0 Comments

Usher has released the video for his latest song “I Cry.” The emotional number honors those fighting at the frontlines of systemic racism and injustices, namely activists and organizations. The visual also includes photography from artist and humanitarian, Gordon Parks. Parks was a key figure in 20th century photography and his stunning photos revealed much of American culture from the 1940s up until the 1970s. Issues of civil rights, poverty, race relations and urban life were his main focus not only as an artist but as an activist as well.

Edited in mostly black and white, the intimate video shows Usher directly staring at the camera while he performs the song. Images from Gordon Parks works are slowly imposed to blend in and fade out. Imagery of Martin Luther King, Jr., protest signs, flags, jails and everyday family life are revealed throughout the visual.

Proceeds from the song will also go to LISC, which will be donated to black owned businesses and black led community groups. You can also directly make a donation as well.

Read Full Article
Image Credit
Kevin Mazur/Getty Images For Roc Nation

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

adidas Confirms YEEZY BOOST 700 MNVN "Bone" Release Date
Footwear

adidas Confirms YEEZY BOOST 700 MNVN "Bone" Release Date

New sneakers for high summer.

Hiroshi Fujiwara May Have Teased a fragment design x sacai x Nike LD Waffle
Footwear

Hiroshi Fujiwara May Have Teased a fragment design x sacai x Nike LD Waffle

Complete with fragment’s signature blue, black and white color scheme.

Mowalola Is the High-Octane Designer Set to Spearhead Kanye’s GAP
Fashion

Mowalola Is the High-Octane Designer Set to Spearhead Kanye’s GAP

Everything you need to know about the breakthrough label.


Sony PlayStation 5 Supply at Launch Should Be High, Thanks to Robots
Tech

Sony PlayStation 5 Supply at Launch Should Be High, Thanks to Robots

More manufacturing details have released on the next gen console.

Air Jordan 1 "Light Smoke Grey" Ignites This Week's Best Footwear Drops
Footwear 

Air Jordan 1 "Light Smoke Grey" Ignites This Week's Best Footwear Drops

Alongside the YEEZY BOOST 700 MNVN “Bone,” Nike ISPA’s conceptual, comfortable Overreact and more.

Get Creative With DIY Instructions From Marina Abramović, Oscar Murillo and More
Arts

Get Creative With DIY Instructions From Marina Abramović, Oscar Murillo and More

A collaborative project between Serpentine Galleries and Google Arts & Culture.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.