Aitor Throup Prepares TheDSA's First Limited Edition Collection

A second series of graphic “collectibles” is already in the works.

By
Fashion
3,369 Hypes 3 Comments

First teased back in January 2020 ahead of its imminent release, Aitor Throup‘s TheDSA collection was set to reintroduce the world to the lauded creative, until the coronavirus pandemic threw a wrench into his plans. Luckily, Throup and his A.T. Studio persevered, delaying the line’s launch until summer while working on a follow-up collection.

Described as “a conceptual response to ‘streetwear,’” Throup’s TheDSA (named for his Daily Sketchbook Archives) eschews conventional logos for stylized numbers and Throup’s illustrations, all emblazoned atop gender neutral wearables thoughtfully crafted from organic cotton. Hoodies, T-shirts and sweatpants are executed in neutral shades for maximum versatility.

The imagery for TheDSA is hand-picked from over eight years of Throup’s daily output. Once realized in the apparel line, the images will never be utilized again, thus rendering the limited edition offerings collectible.

Aitor Throup Studio TheDSA Collection Release Date series 1 2 teaser imagery lookbook clothing

“We want to inform you that A.T. Studio has now re-opened and that we are busy continuing our development and preparations to share this very special project with you,” reported Throup’s studio in a statement. “The next announcement will be in September. Thank you for your patience and support.”

“My brain drives me mad,” continued Throup. “My left brain needs order, structure and logic. I love to create design systems and formulas. My right brain needs freedom, chaos and colour. I love to create imaginary worlds and characters. The Daily Sketchbook Archives (The DSA) is my daily therapy. 8 Years ago I started sketching and sharing a drawing. Every. Single. Day. Sometimes I regret it. But it keeps both sides of my brain balanced. It keeps me sane. I’m not saying you’re insane, but you should try it.”

TheDSA series 1 will launch in August 2020. Series 2, which A.T. Studio will tease this week and further explore in September, is scheduled to release in early 2021.

Dover Street Market, one of the stockists set to receive TheDSA, recently teased a charitable T-shirt collection intended to combat some of the pandemic’s worst effects.

Read Full Article

What to Read Next

Microsoft Reveals Plans to Be Carbon Negative by 2030
Tech

Microsoft Reveals Plans to Be Carbon Negative by 2030

Outlining seven important new steps.

ASICS Presents Microcomputer-Equipped Evoride Orphe Running Shoe
Footwear

ASICS Presents Microcomputer-Equipped Evoride Orphe Running Shoe

Originally previewed at CES 2020, the shoes feature a specialized smart sensor from No New Folk Studios.

International Artists Take Over London Townhouse for "disCONNECT" Exhibition
Arts

International Artists Take Over London Townhouse for "disCONNECT" Exhibition

Relief portraits by VHILS, sculptural illusions by Zoer and more.


PSG's Kylian Mbappé Will Be the Cover Athlete for 'FIFA 21'
Gaming

PSG's Kylian Mbappé Will Be the Cover Athlete for 'FIFA 21'

Appearing on the standard cover, as well as the game’s “Champions” and “Ultimate” editions.

A New Short Film Reflects on Black Identity in Sierra Leone
Fashion

A New Short Film Reflects on Black Identity in Sierra Leone

‘In Praise of Still Boys’ is the latest work from Julianknxx.

Selfridges Opens "Bike Shop of the Future"
Sports

Selfridges Opens "Bike Shop of the Future"

Selling e-bikes and e-motorbikes alongside more traditional models.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.