Netflix has just announced that it will pledge $5 million USD to organizations that help create opportunities for Black youth, Black creators and Black-owned businesses. This follows another big donation that the streaming giant offered to support staff affected by suspended productions amid COVID-19.
Some of the major organizations that Netflix will be giving to are Black Public Media, Ghetto Film School and Colin Kaepernick’s Know Your Rights Camp. The initial donations will start at $3 Million USD. Netflix chairman and CEO Reed Hastings mentioned in a statement, “Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community.” He added, “The main role we play is through our funding of and member viewing of important content like When They See Us. As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.” One and a half million USD of the pledged total will be going to Ghetto Film School, Film Independent’s Project Involve, Firelight Media and Black Public Media. Furthermore, Netflix will be allocating $1 Million USD to Know Your Rights Camp, the Posse Foundation and Black Girls Code — three youth organizations — while $500,000 USD will be going to Black-owned businesses.
In case you missed it, Riot Games will be contributing $1 Million USD in its fight against systemic racism.