Mystics' Natasha Cloud Becomes First WNBA Player to Sign With Converse Hoops

Known for her contributions on and off the court.

By
Footwear
5,286 Hypes 3 Comments

Washington Mystics guard Natasha Cloud has become the first female basketball player to sign a shoe deal with Converse‘s revamped Hoops division. Known for speaking out against racial injustice and advocating for equality for women and the LGBTQ+ community, Cloud has become one of the most outspoken advocates for social justice in professional sports. Converse, drawn to her “relentless creativity on and off the court,” aims to amplify her voice and the causes she believes in.

Following a successful basketball career at Saint Joseph’s, Cloud helped the Mystics win the WNBA title for the first time ever this past summer. She believes her contract with Converse is a step towards gender equality in the marketplace. “A lot of times, athletes are afraid to use that platform in fear of consequences and not getting sponsors and getting backlash and not necessarily wanting to take on that role model role,” she said. “But at the same time, we do a disservice by not doing those things.”

Amid the George Floyd protests, the Mystics guard has not been afraid to vocalize her opinions. “If you are silent, you are a part of the problem and if you are neutral, you are choosing the side of the oppressor,” Cloud said on The Philadelphia Inquirer’s Live at Lunch series about speaking up about social injustice. “If you’re silent at this point, you’re telling me you don’t care about my life as a black female, as a black American in this country.” She recently wrote an essay for the Player’s Tribune urging her fellow athletes not to remain silent.

Converse has been a division of Nike since 2003. The company signed Cloud, Phoenix Suns forward Kelly Oubre Jr. and Golden State Warriors forward Draymond Green, celebrating their success on and off the courts. Check out Converse’s statement on its commitment to the Black community on Nike’s website.

In other news, adidas employees are demanding a change in the company’s diversity and inclusion measures.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Night Gallery Launches Online Exhibition in Support of Black Lives Matter
Arts 

Night Gallery Launches Online Exhibition in Support of Black Lives Matter

Featuring Christine Wang, Robert Nava and more.

18 East and ALLCAPSTUDIO Take a Stand With 'Silence is Violence' T-Shirt
Fashion 

18 East and ALLCAPSTUDIO Take a Stand With 'Silence is Violence' T-Shirt

100% of proceeds will be split between the Philadelphia Community Bail Fund and Covid Bail Out NYC.

Kyrie Irving Salutes His Big Sister With Nike Kyrie 6 "Asia"
Footwear

Kyrie Irving Salutes His Big Sister With Nike Kyrie 6 "Asia"

Family’s first on Kyrie’s latest kicks.


RZA Talks Quarantine Creativity, ODB & More on Rick Rubin's Podcast
Music

RZA Talks Quarantine Creativity, ODB & More on Rick Rubin's Podcast

An in-depth look at sampling from old kung-fu films and giving up worldly possessions.

The Hundreds and Billionaire Boys Club Unite to Support Black Lives Matter
Fashion 

The Hundreds and Billionaire Boys Club Unite to Support Black Lives Matter

A co-branded T-shirt will benefit two charities.

Listen to Jorja Smith Cover St Germain's "Rose Rouge"
Music

Listen to Jorja Smith Cover St Germain's "Rose Rouge"

From the upcoming ‘Bluenote Re:imgained’ compilation out this September.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.