MAGIC STICK Unveils Collegiate T-Shirt Capsule

Representing the locations of each of the brand’s stockists.

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Fashion
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Japanese streetwear imprint MAGIC STICK has announced a special capsule dubbed the “SUPPORT YOUR LOCAL BUSINESS CAMPAIGN.” The range, which incorporates a variety of graphic-clad T-shirts, is a collaboration with the individual Japanese retailers who regularly stock the brand.

The campaign is aimed at dulling the blow of the coronavirus pandemic, with each T-shirt featuring the name of the place where each store is located.  Each location name is presented in collegiate-style typography that overlays MAGIC STICK’s signature logo graphic, with the colors chosen equally associated with each of the area names.

Take a detailed look at MAGIC STICK’s “SUPPORT YOUR LOCAL BUSINESS CAMPAIGN” above. T-shirt’s will only be sold at physical retail locations in Japan, with each design only purchasable at the shirt’s designated location on Saturday, June 20. The brand will also be stopping the pieces at its directly-managed storefront, including it’s Shibuya, Tokyo location.

For more related drops, Jun Inagawa and NEIGHBORHOOD have revealed a manga-indebted collab.

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MAGIC STICK “SUPPORT YOUR LOCAL BUSINESS CAMPAIGN” T-shirts

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