Nike Launches Digital "Living Room Cup" Workout Series Featuring Famous Ambassadors

Beat Cristiano Ronaldo to a “core crusher” challenge.

By
Sports
8,344 Hypes 1 Comments

With self-quarantine policies in effect amid COVID-19, people have sought ways to bring fitness routines indoors. To support this approach, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.

Kicking off the series is an ab workout led by Cristiano Ronaldo via his Instagram account. After finishing 142 reps in just 45 seconds, Ronaldo invites fans and followers to attempt to beat his “core crusher record” in one week. Every challenge provides competition that “defines the world of sport,” as players can share their results on Instagram using the hashtags #playinside and #thelivingroomcup. Throughout the series, Nike will continue to enlist famous ambassadors for those self-isolating at home to challenge. If you need extra help to beat the pros, Nike’s training app includes weekly workouts that are specially designed to prepare you for each week’s challenge.

Download Nike’s Training Club app now to get started on the Living Room Cup’s weekly challenges.

In other news, NBA and ESPN are teaming up to televise a H-O-R-S-E competition featuring a number of high-profile basketball players.

Read Full Article

What to Read Next

KAPITAL Releases Smiley Bangles With Geometric Maze Design
Fashion

KAPITAL Releases Smiley Bangles With Geometric Maze Design

Another cheerful accessory.

Smino Returns With Vibrant New "Reverend" Music Video
Music

Smino Returns With Vibrant New "Reverend" Music Video

The rapper heads to South Africa for his new visual.

Sotheby's 20th Century Design Online Auction Sets $4 Million USD Record
Design

Sotheby's 20th Century Design Online Auction Sets $4 Million USD Record

Showcasing the success of online auction programs.


A First-Person 'Resident Evil 8' May Arrive in 2021
Gaming

A First-Person 'Resident Evil 8' May Arrive in 2021

A push forward in the franchise that’ll make “serious departures.”

Clairo Shares Soothing Cover of Anna Domino's "Everyday, I don't"
Music

Clairo Shares Soothing Cover of Anna Domino's "Everyday, I don't"

A melancholic take on the art-pop singer’s 1984 track.

Tate Modern Launches Video Tour of Major Andy Warhol Retrospective (UPDATE)
Arts

Tate Modern Launches Video Tour of Major Andy Warhol Retrospective (UPDATE)

The London museum’s first major survey of the pop art icon in 20 years.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.