A CCTV-Inspired Lookbook Spotlights IISE's SS20 Collection

Re-imagining itself as a dominating future corporate entity of South Korea.

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Fashion
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Drawing from South Korea’s prominence in the global marketplace, established Seoul-based imprint IISE re-imagined itself as a dominating future corporate entity for Spring/Summer 2020. Tapping into the idea of being a leading conglomerate of the nation, the evocative range explores the balance between reality and power of Korean corporations.

Touching on the level of corporate presence in Korean society, IISE developed a lookbook inspired by CCTV monitoring. The video surveillance captures the label’s reinterpretation of uniforms through a series of fictional subsidiary companies: IISE Chemical/Pharmaceutical Division, IISE Heavy Industries, and its mother company, IISE CORP.

Technical fabrications dominate the collection with functional textiles manipulated to express contemporary takes on traditional silhouettes. Riddled throughout are subtle details like schematic and warning label designs, logos embedded into styling and proud pocketing in unexpected places. Rounding up the SS20 collection are pieces that utilize GORE-TEX toolings to continue the technical theme tied to IISE CORP.

Check out the lookbook above and shop the SS20 collection on IISE’s website and select retailers like LUISAVIAROMA now.⠀

 

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SS20 DROP 1 AVAILABLE NOW. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Creative Direction: Joanne Jiyoon Lee @notyourjojo Photography: Sangmin Yu @sangminyu_ Styling: Joanne Jiyoon Lee @notyourjojo Hair: Gabe Sin @gabe.sin Make-up: Minseok Choi @_choiminseok Production: Seunghee Son @sonsseung Models: Jungsik Kim & Huiwon Kim @sickim__ @huiwonwow For Spring/Summer 2020’, IISE re-imagines itself as a dominating future corporate entity in South Korea. Tackling the reality and power of Korean corporations, IISE explores the idea of corporate presence in Korean society and re-interprets uniforms in each of its subsidiary companies: IISE Chemical/Pharmaceutical Division, IISE Heavy Industries, and its mother company, IISE CORP. The collection examines facets of large corporations and their involvement in the country’s progression as well as it’s dominating control over all the major industries and its citizens. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 이번 20SS 시즌 컨셉은 미래에 고도화된 산업화 속의 글로벌 초대형 기업으로 성장한 이세의 모습을 담아내고자 했습니다. 초대형 기업의 형태를 지닌 이세는 각 산업 영역 전반에 영향력을 행사합니다. 제조, 공정, 의료, 캐피탈, 무기, 물류, 전자, 화학, 우주산업, 자동차에 이르기까지 한 회사가 가질 수 있는 산업 영향력의 최대치를 보이며 전 세계 사람들의 삶 곳곳에 침투합니다. 산업 규모가 커지는 것은 소비자의 삶을 편안하고 안정감을 줌과 동시에 감시받고 제한받으며 영향력있는 기업의 보이지 않는 규제에 자신의 삶을 맞춰 나가야 하는 역설적인 모습을 보여줍니다. 이는 오늘날의 산업 구조에서 보여지는 일상적인 사회의 단면을 나타내며 이는 한국 뿐만 아니라 글로벌 경제구조에서 쉽게 찾아볼 수 있는 모습입니다. 이세는 이러한 사회 현상을 보며 한국에서 탄생한 기업이 글로벌 영향력을 갖게 되고 이러한 모습이 디자인으로써 어떻게 표현되는지 보여주고자 했습니다.

A post shared by IISE (@iiseseoul) on

For more contemporary, Anti Social Social Club recently revealed its full SS20 “Hung Up” collection.

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Source
Hypebeast Kr
Creative Director
Joanne Jiyoon Lee/@notyourjojo
Photographer
Sangmin Yu/@sangminyu_
Stylist
Joanne Jiyoon Lee/@notyourjojo
Hair Stylist
Gabe Sin/@gabe.sin
Make-Up
Minseok Choi/@_choiminseok
Set Designer
Seunghee Son/@sonsseung
Model
Jungsik Kim/@sickim__, Huiwon Kim/@huiwonwow

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