New Balance's Upcoming 1300JP Spotlighted in '80s-Themed Editorial

Celebrating the silhouette’s original 1985 release.

By
Footwear
16,336 Hypes 4 Comments

With New Balance‘s limited-edition 1300JP set to arrive for the first time in five years this month, Liverpool-based SEVENSTORE have spotlighted the sought-after silhouette in a new editorial. The shoot takes influence from the late 1980s, celebrating the shoe’s 1985 release date with references to American Psycho character Patrick Bateman and Wall Street‘s Gordon Gekko.

The sneaker itself comes constructed from textured mesh and suede overlays, with its tonal grey colorway offset with white leather heel trim and tongue tab. This upper sits atop a white EVA midsole for comfort and a durable outsole in Vibram rubber, with all the materials staying true to the original release 35 years ago.

Take a look at the ’80s-themed editorial in the gallery above. The New Balance 1300JP will release on February 22 from the New Balance web store and select retailers including SEVENSTORE.

In other New Balance news, take a look at the “Recount” colorway of the 575 silhouette.

Read Full Article

New Balance 1300JP

What to Read Next

Bulova Brings Back Its WW2-Era Military Hack Watch
Fashion

Bulova Brings Back Its WW2-Era Military Hack Watch

Upgraded with an automatic movement.

Yohji Yamamoto Crafts a Lush $5,358 USD Velour Coat
Fashion

Yohji Yamamoto Crafts a Lush $5,358 USD Velour Coat

Etched with traditional artwork.

Duke Deuce Shares Highly-Anticipated Mixtape 'Memphis Massacre 2'
Music

Duke Deuce Shares Highly-Anticipated Mixtape 'Memphis Massacre 2'

Featuring guest appearances from Juicy J, Lil Jon, Project Pat & more.


Kiko Kostadinov Offers the Aristides Embroidery Tote in Two Colorways
Fashion

Kiko Kostadinov Offers the Aristides Embroidery Tote in Two Colorways

An updated take on the classic carrying option.

Taka Corp. Studio Prepares an Exodia the Forbidden One 1:1 Bust
Design

Taka Corp. Studio Prepares an Exodia the Forbidden One 1:1 Bust

Exodia obliterate!!!

AMBUSH Delivers Finely Molded Lighter Logo Keychain Case
Fashion

AMBUSH Delivers Finely Molded Lighter Logo Keychain Case

Coming in shiny gold, sandblasted silver and matte black.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.