Fishing Brand DAIWA Wades Into Fashion With PIER39 Sub-Label

The Japanese sportswear imprint is prepping garments both stylish and functional.

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Fashion
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DAIWA is a fishing company operated by Japanese sport giant Globeride, best known in the West for its popular spinning fishing rod reels, though it also produces a selection of gear including lures (approved by BAPE), rods and apparel. For Spring/Summer 2020, the garment arm of the company is expanding by way of a fashion-forward venture dubbed PIER39, imbuing cutting-edge outdoor gear with contemporary style.

Military inspiration comes by way of repurposed silhouettes, including fishtail parkas and M-65 jackets, and a versatile earthy color palette. Fishing garments provide further design cues, with shirts, vests and pants all rife with plentiful deep cargo pockets and sturdy fabrics. These include tear-resistant and wrinkle-free polyester and stretchy nylon, the latter of which is occasionally lined with GORE-TEX Infinium or breathable mesh. Slouchy silhouettes complement the breathable textiles, with the baggy shirts, tees, shorts and pants all executed in generous proportions.

For more information on the new label, check out Daiwa Pier 39’s website and stockists like 1LDK.

Elsewhere in Japan, MAGIC STICK launched its own adventure-ready Spring/Summer 2020 lookbook.

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