Master P and Baron Davis Could Purchase Reebok for $2.4B USD

adidas is reportedly looking to finalize a sale by March 2021.

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Footwear 
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According to reports, hip-hop mogul Master P and former NBA All-Star Baron Davis are in talks to buy Reebok. The reports go on to note that the duo could acquire the iconic footwear brand from adidas for $2.4 billion USD.

Speaking to Forbes, Master P said, “As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company.” Master P and Davis aim to give smaller footwear companies a chance to be distributed by Reebok and offer a platform for African Americans to own a piece of the “athletic footwear and apparel pie.”

The latest news of adidas looking to sell the brand it acquired 15 years ago, comes after a Q2 2020 earnings report that revealed revenue generated by Reebok was down 42 percent amidst the Coronavirus pandemic. Reports are noting that adidas aims to finalize a sale by March 2021 with China’s ANTA Sports and the VF Corporation which owns TimberlandVans and The North Face also vying to own Reebok.

In case you missed it, Daniel Arsham recently revealed his Philllllthy customized Dior x Air Jordan 1 Highs.

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