Urs Fischer Reworks Signature Louis Vuitton Monogram in Latest Collaboration
Launching worldwide on New Year’s Day.
Urs Fischer is no stranger to radical collaborations with Louis Vuitton. The French luxury house welcomes back Swiss contemporary artist Urs Fischer for a collection featuring a modernistic revision of the brand’s signature Monogram. Fischer is most notable for his large-scale installations and scale-distorting sculptures, but continues to maintain the theme of illusion and juxtaposition when exploring perception in different art mediums.
This comprehensive collection will recall the classic LV initials and Monogram’s flowers, deliberately named as memory sketches, emphasizing Fischer’s meticulous use of texture, through hand-drawn articulations of the brand’s logo. The design offers a dream-like motif, where the LV emblems appear to float and move before the eyes. Fischer’s reimagination will be adapted to an array of items such as leather goods, ready-to-wear pieces, shoes, and accessories.
The new Monogram, which is the main focal point of the entire collection, comes in two colorways, “Black/Red” and “Black/White” and is featured throughout the pieces. The Monogram will add a special-edition twist to seven classic bags — the Keepall, Cabas, Onthego, Neverfull, Speedys, Pochettes Accessoires, and a charming, hard-sided beauty case. In addition to using a velvet-like material to create further tactile relief, the tuffetage treatment is implemented on the Monogram for an added 3D pop to the bags.
Those who may not be ready to commit to these larger statement pieces can enjoy the same eye-catching prints on the new Low Top and High Top Cotton Canvas Sneakers. Logomania fans can find the prints plastered onto Nylon Parkas and Puffer Jackets in the two Monograms, while the more subtle individual can consider the Black Double Face Wool Parka, where the Monograms are only visible on the inner workings of the jacket. Fischer has also created a series of unique characters, all of which are united by the whimsical print and will be added to a colorful silk square. These unforgettable characters are set to transform both the in-store and digital experiences with innovative, high-tech displays to magnifying sculptures, marking a landmark collaboration for the house and the artist.
Louis Vuitton x Urs Fischer will launch in Louis Vuitton stores worldwide starting January 1, 2021.
In other fashion news, The Salvages has a new capsule collection featuring photographs from the late Mary Ellen Mark.
