Hindu Activist Calls Louis Vuitton's Cowhide Leather Yoga Mat "Hugely Insensitive"

Urging the luxury fashion to apologize and pull the item.

By
Fashion
65,057 Hypes 56 Comments

Louis Vuitton has found itself in trouble after upset Hindus called the luxury fashion house for using cowhide leather to construct its recently released Yoga Mat.

Hindu religious statesman, activist and President of Universal Society of Hinduism, Rajan Zed, called the $2,390 USD luxury item “highly inappropriate.” Noting that the yoga mat “seemed and offending two serious concepts of Hinduism—cows and yoga—and is hugely insensitive to Hindu feelings.

Zed also highlighted how wrong performing yoga, a profound, sacred and ancient discipline introduced by Hinduism, on a mat made from a killed cow, a sacred and long venerated animal of the religion, is a case of “religious appropriation.” Marking the Yoga Mat as sacrilege and an item that ridicules serious spiritual practices of an entire community.

Rajan Zed is calling for Moët Hennessy Louis Vuitton (LVMH) CEO Bernard Arnault, Louis Vuitton CEO Michael Burke and Louis Vuitton Executive Vice President Delphine Arnault to issue a formal apology and pull the item as it goes against its the concept of ethical responsibility included in the company’s “Acting Responsibly and with Social Awareness” section of its Code of Conduct.

Louis Vuitton has not yet issued a statement regarding the outrage over its Yoga Mat.

In case you missed it, fake Dior x Air Jordan 1s, Beats and Viagra were seized in a $32M USD customs bust.

Read Full Article

What to Read Next

Kid Cudi's "Beautiful Trip" Breaks Record for Shortest Song on Billboard Hot 100
Music

Kid Cudi's "Beautiful Trip" Breaks Record for Shortest Song on Billboard Hot 100

Clocking in at only 37 seconds.

Nike Sportswear Adds the Air Raid to Its "Rayguns" Pack
Footwear

Nike Sportswear Adds the Air Raid to Its "Rayguns" Pack

The classic cross-strapped basketball sneaker gets done up in the fictional team’s colors.

Aston Martin Completes Re-Makes of the DB5 Goldfinger From the James Bond Films
Automotive

Aston Martin Completes Re-Makes of the DB5 Goldfinger From the James Bond Films

As seen in the 007 movies ‘Goldfinger’ and ‘Skyfall’.


Verdy's Wasted Youth and Nike SB Present Punk-Inspired SB Dunk Low
Footwear

Verdy's Wasted Youth and Nike SB Present Punk-Inspired SB Dunk Low

With patch-covered black denim uppers, large rose embellishments and special heel details.

Here's a Closer Look at the CLOT x Air Jordan 35 Collaboration
Footwear

Here's a Closer Look at the CLOT x Air Jordan 35 Collaboration

Edison Chen’s imprint applies jade stone-esque accents to the court-ready silhouette.

ZODIAC's Newest Holiday 2020 Collection Encapsulates a Celebratory Attitude
Fashion

ZODIAC's Newest Holiday 2020 Collection Encapsulates a Celebratory Attitude

Checkered polos, Mickey-inspired disco ball necklaces, shot glasses and more are integrated in the capsule.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.