Louis Vuitton Readies F1 Trophy Trunk For 2025 Australian Grand Prix Kick-Off
Blending the French house’s heritage in trunk design with F1’s motorsport decals and traditional Australian colors.
As the official title partner in the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, Louis Vuitton‘s involvement with F1 is being taken to new heights. After announcing a new decade-long partnership in 2024, F1 and LVMH have unveiled photos of the Louis Vuitton 2025 Grand Prix Trophy Trunk as they prepare for the start of the season in Australia. Modeled after the French Maison’s signature cargo trunks, the inaugural edition for the partnership blends Louis Vuitton’s signature motifs with motorsport-inspired details.
The 2025 Grand Prix Trophy Trunk is covered with the brand’s recognizable monogram in a classic brown and golden palette. Traditional Australian hues of green and gold are revealed on diagonal checkerboard details on the doors, revealing the lustrous steering wheel embedded within. The Maison describes its trunk designs as “a fusion of heritage and innovation,” embodying “the spirit of travel while reflecting the race host city’s symbolic colors and distinctive identity” in a statement shared on its F1 page.
In addition to the special trunk, Louis Vuitton will be represented throughout the track banners and signage, along with special activations from LVMH labels Tag Heuer and Moët & Chandon. Taking place from March 14 to 16 in Melbourne, the Louis Vuitton Trophy Trunk will honor the weekend’s ultimate winner.
See images of the 2025 Trophy Trunk in the gallery above.
