Drake and Nike's NOCTA Collection Receives Official Pricing and Release Date

The rapper has cooked up gold-tinged sporty staples.

By
Fashion
178,403 Hypes 0 Comments

The launch of Drake‘s latest much-hyped Nike collaboration, mysteriously dubbed “NOCTA,” draws ever closer. Dubbed “a collection for the collective,” the introductory NOCTA apparel collection serves up accessible silhouettes in two tones, yielding high-contrast winter-ready layering pieces.

NOCTA’s design cues are informed by Drake’s desire to create “the hardest” garments possible, yielding a premium sporty uniform for individuals on the go. “Just the best of that world,” the rapper said in a statement. “To be associated with the highest level possible — that was always my goal.”

For what’s presumably the first of several NOCTA releases, Drake and Nike have imagined a quartet of seasonal essentials in a relatively straightforward palette. There’s a classic puffer jacket, hoodie, fleece pants and crew socks on hand, each realized in Black or University Gold (except for the monochrome socks) and accented by graphics executed in the opposite color.

All of the lightweight, yet insulating items feature NOCTA’s wordmark, branding and Swoosh detailing; most notably, the puffer is elevated by a three-dimensional beveled Swoosh on the rear. Elsewhere, the hoodie and pants feature reflective piping to further heighten nighttime visibility.

Prices for the line’s first drop are as follows:

NOCTA Puffer Jackets: $400 USD
NOCTA Hoodies: $120 USD
NOCTA Fleece Pants: $110 USD
NOCTA Crew Socks: $30 USD

Nike’s website will debut the first NOCTA offering on December 19. Don’t forget to keep an eye on NOCTA’s website in the meantime.

Meanwhile, Drake’s previous collaborators at Jordan Brand recently issued a selection of timely “ugly” apparel just in time for Christmas.

Read Full Article

What to Read Next

Tokyo Rock Band End of The World Drop Takashi Murakami-Designed Vinyl 'Chameleon'
Music

Tokyo Rock Band End of The World Drop Takashi Murakami-Designed Vinyl 'Chameleon'

Only 500 copies.

Jordan Brand Goes the Ugly Christmas Sweater Route for Latest Holiday Apparel Capsule
Fashion

Jordan Brand Goes the Ugly Christmas Sweater Route for Latest Holiday Apparel Capsule

Attire for your Zoom holiday parties.

James Harden's adidas Harden Vol. 5 Introduces New "Futurenatural" Tech
Footwear

James Harden's adidas Harden Vol. 5 Introduces New "Futurenatural" Tech

The Beard’s latest features an adaptable one-piece mold and a hybrid BOOST/LIGHTSTRIKE cushioning setup.


Official Look at the TITAN x Air Jordan 23 Collaboration
Footwear

Official Look at the TITAN x Air Jordan 23 Collaboration

The Filipino retailer remixes the 2008 classic with electrifying graphics.

Austin Lee Crafts Sculptural 'STUMP' Seating Objects With Case Studyo
Arts

Austin Lee Crafts Sculptural 'STUMP' Seating Objects With Case Studyo

Arriving red, yellow and blue versions.

Jordan Brand's Adaptable Air Jordan 1 High Switch to Release in Potent "Purple Pulse"
Footwear

Jordan Brand's Adaptable Air Jordan 1 High Switch to Release in Potent "Purple Pulse"

The hybrid design features a zip-off collar, enabling the wearer to choose between high and low-top looks.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.